Articles in the category Event planning

After having outlined the basics of Facebook advertising in a first article, in this second and final part we will help you measure the performance of your campaigns and optimise them!

Today, social network Facebook has become a major player in the world of online advertising. Facebook accounts for more than one and a half billion active users every month! For event organisers, it represents a powerful pool of potential customers. In this series of articles, we will help you understand the basics of Facebook advertising before you start.

Email is the perfect communication channel to send your event invitations. It’s simple, fast, low-cost and offers an almost instant response. As a result, it is now used by most event planners.

When you plan an event, you constantly have to present it, in writing or verbally. This requires the use of storytelling, a technique that has quickly become a marketing favourite over the past few years.

If you have planned an event in the past, you know that no matter how much information you give across a variety of supports, attendees will always have questions for you. It is important to provide them with all the answers to ensure that they attend your event and have a great experience, and to build a strong relationship.

We are all familiar with Murphy’s Law, i.e. “Anything that can go wrong will go wrong”. During events, it sometimes feels like this law applies to everything.

Livestreaming is a growing trend among event organisers. It allows your audience to watch a live video of your event from their laptop, smartphone or tablet. This simple and easy-to-use method is a great way to promote your event.

Would you like to raise awareness about your event? You should consider Instagram promotional campaigns. They are easy to set-up and don’t require a big budget to reach your audience. It is a matter of targeting and efficiency.

Managing online registrations is an efficient way to handle this key step while spending as little time as possible on it. It can also save you money given that managing registrations online can be done free-of-charge. The time and money you save will be useful to handle the many other tasks you have on your to-do list when planning an event. Here is a quick guide to online registration management to ensure that you use your time wisely.

Your goal: to raise awareness about your event and most of all turn your target audience into attendees. In order to do this, you will need a strategy to encourage people to open your email, visit your website and buy a ticket or register for your event! Boost your actions with these few tips.

Creating an event can be a long and tedious process. So, how can managing your project be made more enjoyable? The first thing is to change your approach: thinking about the whole organisation in advance will considerably reduce your subsequent workload. Whatever your event, the tips provided in this article will help you plan every step of your event in the best possible way.