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Done well, organising a charity can become your best source of financing. Conversely, your event can reflect poorly on your cause if your attendees consider it a failure. In this guide, we will help you design, plan and organise an event that will attract attendees and boost your charity.

After having outlined the basics of Facebook advertising in a first article, in this second and final part we will help you measure the performance of your campaigns and optimise them!

Today, social network Facebook has become a major player in the world of online advertising. Facebook accounts for more than one and a half billion active users every month! For event organisers, it represents a powerful pool of potential customers. In this series of articles, we will help you understand the basics of Facebook advertising before you start.

Email is the perfect communication channel to send your event invitations. It’s simple, fast, low-cost and offers an almost instant response. As a result, it is now used by most event planners.

Offer your attendees the possibility to add their tickets to their Apple Wallet (or Passbook) on their iPhone or iPod Touch!

When you plan an event, you constantly have to present it, in writing or verbally. This requires the use of storytelling, a technique that has quickly become a marketing favourite over the past few years.

If you have planned an event in the past, you know that no matter how much information you give across a variety of supports, attendees will always have questions for you. It is important to provide them with all the answers to ensure that they attend your event and have a great experience, and to build a strong relationship.

We are all familiar with Murphy’s Law, i.e. “Anything that can go wrong will go wrong”. During events, it sometimes feels like this law applies to everything.