My name is Kevin Mac, I grew up in Toronto. I have more than four years of experience as a business development and account manager. I am a person who thrives in a fast-paced environment so I am looking forward to the opportunity to apply my technical experience and my creative problem solving skills at Weezevent.
Nowadays, Facebook is one of the main players in web marketing. Each month, there are over one billion and a half active users on Facebook! For event organizers, it means a powerful pool of potential buyers.
Following our previous article describing the ABC of online Facebook advertising, this second and last part will show you how to measure the performance of your advertising campaign and how to optimize it !