Our advice to increase your registrations and membership fees online

Our advice to increase your registrations and membership fees online

Are you col­lect­ing reg­is­tra­tions for sports class­es, hob­bies, or for a lec­ture series? Are you sell­ing sea­son tick­ets for a cul­tur­al or sports venue? Is your asso­ci­a­tion look­ing to col­lect mem­ber­ship fees or ask for dona­tions? This arti­cle will help you pre­pare for the new sea­son smooth­ly by list­ing the essen­tial ele­ments you should not for­get. Step-up your game before you start the sea­son!

Con­tents

  1. Enable the Ses­sion mode for repeat­ed events
  2. Offer a ‘pay what you want’ option for dona­tions or mem­ber­ship fees
  3. Cre­ate a pro­mo for a lim­it­ed time only
  4. Col­lect all the infor­ma­tion you need
  5. Sell tick­ets on loca­tion

1. Enable the Session mode for repeated events

Your tick­et­ing soft­ware includes a Ses­sion mode, which is use­ful if your event includes sev­er­al dates — such as your Tues­day and Thurs­day yoga class or your Mon­day night five-a-side foot­ball game. The Ses­sion mode offers you the pos­si­bil­i­ty to set-up a high num­ber of ses­sions incred­i­bly eas­i­ly. Thus, your atten­dees can select their ses­sion at a glance via a user-friend­ly plat­form.

How­ev­er, if you’d like your par­tic­i­pants to attend all ses­sions, it is more rel­e­vant not to enable the Ses­sion mode and to cre­ate a tick­et type for the whole sea­son.

This arti­cle details how to enable and set-up the Ses­sion mode.

2. Offer a ‘pay what you want’ option for donations or membership fees

If your asso­ci­a­tion or club gives its mem­bers the pos­si­bil­i­ty to choose the amount of their mem­ber­ship fee, or if you are col­lect­ing dona­tions, your tick­et­ing sys­tem allows them to choose the amount they would like to give you.

Enabling the ‘pay what you want’ option can also be a good way to encour­age your mem­bers to donate some mon­ey in addi­tion to their year­ly mem­ber­ship fees. You need to cre­ate a ‘mem­ber­ship fee’ tick­et type with a fixed amount and a ‘dona­tion’ one that the mem­ber can com­plete as they wish.

Tip: you can set-up a ‘pay what you want’ option with a min­i­mum amount. For instance ‘Pay what you want year­ly mem­ber­ship fee (min. €50)’.

This arti­cle teach­es you how to cre­ate and struc­ture your tick­et types. Sec­tion 1 will be par­tic­u­lar­ly help­ful in this sit­u­a­tion.

3. Create a promo for a limited time only

Now that the new sea­son is upon us, what could be bet­ter than a pro­mo­tion­al cam­paign to attract new peo­ple and boost your sales? We rec­om­mend that you cre­ate a pro­mo cam­paign and com­mu­ni­cate about it wide­ly: Face­book, Insta­gram, email­ing your pre­vi­ous cus­tomers, fly­ers, partnerships…Your imag­i­na­tion is the lim­it!

Cre­ate a pro­mo code is very sim­ple using your tick­et­ing soft­ware. You can offer the first ses­sion or give a dis­count on the year­ly mem­ber­ship. Be cre­ative and aim for sim­plic­i­ty. If the peo­ple tar­get­ed by the pro­mo don’t under­stand how they can ben­e­fit and how to use the pro­mo with­in a cou­ple of sec­onds, you risk los­ing poten­tial­ly inter­est­ed par­ties.

For­tu­nate­ly, this arti­cle will turn you into a cham­pi­on of pro­mo codes.

4. Collect all the information you need

To col­lect the data you need about your atten­dees, you need to cre­ate a form.

First and last name as well as the email address are a strong basis to iden­ti­fy your atten­dees. Fur­ther­more, you can ask oth­er use­ful pieces of infor­ma­tion — age, gen­der, address, phone num­ber, size, dietary requirements…Be care­ful not to go too far though, as it could be tire­some for your atten­dees, or even pre­vent them from fill­ing the form. To make things eas­i­er for your par­tic­i­pants, and to sim­pli­fy data pro­cess­ing, ques­tions can be set-up as text box­es, tick box­es, drop-down menu, date, etc.

Anoth­er very use­ful fea­ture for mem­bers of a sports club or cul­tur­al organ­i­sa­tion is the option to upload files. This enables your mem­bers to eas­i­ly send you doc­u­ments such as proof of ID, med­ical cer­tifi­cate or oth­er. This is a time-saver for your mem­bers and for you! Imag­ine the num­ber of min­utes saved mul­ti­plied by the num­ber of mem­bers.

You can read this arti­cle to learn how to cre­ate a reg­is­tra­tion form.

5. Sell tickets on location

Are you tak­ing book­ings or sell­ing on loca­tion — at games or before class­es? Weezevent allows you to sell direct­ly to the attendee at the venue, or to del­e­gate part of your tick­et­ing sys­tem to part­ners. You and your part­ners can print tick­ets direct­ly on your office print­er.

To do this, you need to cre­ate as many tick­et offices as points of sale and as many oper­a­tors as the num­ber of peo­ple who will be using the tick­et office. For instance, if two tourist offices have 4 staff mem­bers each, two tick­et offices and eight oper­a­tors will need to be cre­at­ed.

This arti­cle shows you how to quick­ly set-up a tick­et office.

Weezevent thought of every­thing for the new sea­son. What­ev­er you need, there is a solu­tion for it. Feel free to vis­it help.weezevent.com to read illus­trat­ed arti­cles that will guide you step by step.

You can also vis­it our page ded­i­cat­ed to sports clubs to under­stand how to use Weezevent to col­lect your mem­ber­ships online:

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Manage your online registrations for free

Managing online registrations is an efficient way to handle this key step while spending as little time as possible on it. It can also save you money given that managing registrations online can be done free-of-charge. The time and money you save will be useful to handle the many other tasks you have on your to-do list when planning an event. Here is a quick guide to online registration management to ensure that you use your time wisely.

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