Our advice to increase your registrations and membership fees online

Our advice to increase your registrations and membership fees online

Are you col­lect­ing reg­is­tra­tions for sports class­es, hob­bies, or for a lec­ture series? Are you sell­ing sea­son tick­ets for a cul­tur­al or sports venue? Is your asso­ci­a­tion look­ing to col­lect mem­ber­ship fees or ask for dona­tions? This arti­cle will help you pre­pare for the new sea­son smooth­ly by list­ing the essen­tial ele­ments you should not for­get. Step-up your game before you start the sea­son!

Con­tents

  1. Enable the Ses­sion mode for repeat­ed events
  2. Offer a ‘pay what you want’ option for dona­tions or mem­ber­ship fees
  3. Cre­ate a pro­mo for a lim­it­ed time only
  4. Col­lect all the infor­ma­tion you need
  5. Sell tick­ets on loca­tion

1. Enable the Session mode for repeated events

Your tick­et­ing soft­ware includes a Ses­sion mode, which is use­ful if your event includes sev­er­al dates — such as your Tues­day and Thurs­day yoga class or your Mon­day night five-a-side foot­ball game. The Ses­sion mode offers you the pos­si­bil­i­ty to set-up a high num­ber of ses­sions incred­i­bly eas­i­ly. Thus, your atten­dees can select their ses­sion at a glance via a user-friend­ly plat­form.

How­ev­er, if you’d like your par­tic­i­pants to attend all ses­sions, it is more rel­e­vant not to enable the Ses­sion mode and to cre­ate a tick­et type for the whole sea­son.

This arti­cle details how to enable and set-up the Ses­sion mode.

2. Offer a ‘pay what you want’ option for donations or membership fees

If your asso­ci­a­tion or club gives its mem­bers the pos­si­bil­i­ty to choose the amount of their mem­ber­ship fee, or if you are col­lect­ing dona­tions, your tick­et­ing sys­tem allows them to choose the amount they would like to give you.

Enabling the ‘pay what you want’ option can also be a good way to encour­age your mem­bers to donate some mon­ey in addi­tion to their year­ly mem­ber­ship fees. You need to cre­ate a ‘mem­ber­ship fee’ tick­et type with a fixed amount and a ‘dona­tion’ one that the mem­ber can com­plete as they wish.

Tip: you can set-up a ‘pay what you want’ option with a min­i­mum amount. For instance ‘Pay what you want year­ly mem­ber­ship fee (min. €50)’.

This arti­cle teach­es you how to cre­ate and struc­ture your tick­et types. Sec­tion 1 will be par­tic­u­lar­ly help­ful in this sit­u­a­tion.

3. Create a promo for a limited time only

Now that the new sea­son is upon us, what could be bet­ter than a pro­mo­tion­al cam­paign to attract new peo­ple and boost your sales? We rec­om­mend that you cre­ate a pro­mo cam­paign and com­mu­ni­cate about it wide­ly: Face­book, Insta­gram, email­ing your pre­vi­ous cus­tomers, fly­ers, partnerships…Your imag­i­na­tion is the lim­it!

Cre­ate a pro­mo code is very sim­ple using your tick­et­ing soft­ware. You can offer the first ses­sion or give a dis­count on the year­ly mem­ber­ship. Be cre­ative and aim for sim­plic­i­ty. If the peo­ple tar­get­ed by the pro­mo don’t under­stand how they can ben­e­fit and how to use the pro­mo with­in a cou­ple of sec­onds, you risk los­ing poten­tial­ly inter­est­ed par­ties.

For­tu­nate­ly, this arti­cle will turn you into a cham­pi­on of pro­mo codes.

4. Collect all the information you need

To col­lect the data you need about your atten­dees, you need to cre­ate a form.

First and last name as well as the email address are a strong basis to iden­ti­fy your atten­dees. Fur­ther­more, you can ask oth­er use­ful pieces of infor­ma­tion — age, gen­der, address, phone num­ber, size, dietary requirements…Be care­ful not to go too far though, as it could be tire­some for your atten­dees, or even pre­vent them from fill­ing the form. To make things eas­i­er for your par­tic­i­pants, and to sim­pli­fy data pro­cess­ing, ques­tions can be set-up as text box­es, tick box­es, drop-down menu, date, etc.

Anoth­er very use­ful fea­ture for mem­bers of a sports club or cul­tur­al organ­i­sa­tion is the option to upload files. This enables your mem­bers to eas­i­ly send you doc­u­ments such as proof of ID, med­ical cer­tifi­cate or oth­er. This is a time-saver for your mem­bers and for you! Imag­ine the num­ber of min­utes saved mul­ti­plied by the num­ber of mem­bers.

You can read this arti­cle to learn how to cre­ate a reg­is­tra­tion form.

5. Sell tickets on location

Are you tak­ing book­ings or sell­ing on loca­tion — at games or before class­es? Weezevent allows you to sell direct­ly to the attendee at the venue, or to del­e­gate part of your tick­et­ing sys­tem to part­ners. You and your part­ners can print tick­ets direct­ly on your office print­er.

To do this, you need to cre­ate as many tick­et offices as points of sale and as many oper­a­tors as the num­ber of peo­ple who will be using the tick­et office. For instance, if two tourist offices have 4 staff mem­bers each, two tick­et offices and eight oper­a­tors will need to be cre­at­ed.

This arti­cle shows you how to quick­ly set-up a tick­et office.

Weezevent thought of every­thing for the new sea­son. What­ev­er you need, there is a solu­tion for it. Feel free to vis­it help.weezevent.com to read illus­trat­ed arti­cles that will guide you step by step.

You can also vis­it our page ded­i­cat­ed to sports clubs to under­stand how to use Weezevent to col­lect your mem­ber­ships online:

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