How to create the perfect online registration form

How to create the perfect online registration form

Creating a regis­tration form is one of the first steps in your event organ­isation. It allows you to register the attendees and collect inform­ation that will help you refine your planning. It is therefore paramount to the event organ­isation process and creating it requires special attention. The quality of your online regis­tration form will impact the quality of your event. We have compiled some valuable tips to help you create the perfect online regis­tration form, and success­fully organise your event.

Choosing your online registration solution

The first thing you need, in this context, is a tool to create your online form. It has the advantage of helping you not only create and manage your fields and inform­ation, but also help you sell tickets and register attendees for your event. The chosen software must allow you to create your regis­tration forms based on your needs and the specificities of your event. All the inform­ation you will collect using the form should be used only by yourself. Data safety must be a priority!

In addition, make sure that the creation process is easy and fast, and does not require expert IT skills. Also, your online regis­tration solution must have all the features you need to create your perfect online regis­tration form (given the specificities of your event) and manage the number of attendees at your event.

Include relevant information.

The main purpose of the regis­tration form is to allow parti­cipants to register for your event. It must therefore provide them with useful inform­ation and give them key details about the event. The name of the event is the first thing that should appear on your form.

The date and location of the event is also essential inform­ation that must appear on the form. Feel free to insert a Google Map link to help people locate your event. Also, add a short description of the event containing some useful inform­ation for your attendees. The importance of this small inform­ation is real and allows you to convince future parti­cipants to register for your event.

Customise your form.

A customised regis­tration form is a successful form. Custom­ising your form starts with the visuals. The essence of the event must be reflected in the visual aspect of the form. Of course, you should not fall into far-fetched territory at the risk of lacking profes­sion­alism and tainting the visual aspect. The simplest and safest option is to play with colours. It can be the colour in the background, the buttons, or the texts.

Finally, always take into account the type of attendees you are aiming for so as to better customise your form: journ­alists will certainly not have the same privileges as VIPs for example.

Simplify the registration.

The simplicity of the regis­tration process depends primarily on your chosen online solution. To simplify the regis­tration process, it must enable you to easily share regis­tration links with guests. If the chosen sharing channel is emails, the selected parti­cipants will have an easy access to the event’s regis­tration form.

To allow them to use your services even more easily, you can pre-fill a few boxes of the regis­tration form for them using the inform­ation you already know about them. It may relate to their identity, location, etc. This will greatly simplify regis­tration, thereby encour­aging even more parti­cipants to take the plunge!

Consider the speed of registration.

Whether this is your first event or one in a long list of events, special emphasis should be placed on the speed of the regis­tration process. Several actions can encourage people to register faster. The first is to always specify the total number of remaining tickets for sale – this shows the attendees that the event is popular and expected by many people. The fewer tickets remain, the faster the attendees will register.

Willingness to register will be stronger and regis­tration will follow immedi­ately. Another factor of regis­tration speed is the time a person needs to complete their regis­tration. You should always specify the remaining number of sections or pages so that the person filling in the form knows how much time they will need to complete it. You should also give a clear indic­ation of the time it takes to fill in the form.

Think about automating your form.

Filling in a regis­tration form can be heavy for the user – do not hesitate to include some automation to simplify the inform­ation filling process. If your form requires a lot of inform­ation to be filled in, you can directly provide answers to certain questions, so that the parti­cipant does not have to manually enter all their answers.

Also, your online regis­tration form solution should allow you to automat­ically send confirm­ation emails to the attendees.

Know what is important to your attendees.

When you start organ­ising an event, and an increasing number of people register to attend, collecting as much inform­ation as possible about parti­cipants is important for your organ­isation. This idea is even more appealing if you do not intend to stop at this one event. Never­theless, do not give in to this temptation! All the data you collect should be relevant and appro­priate. Think about what you really need to know to carry out the meeting.

The questions asked must be concise and precise. Specify the mandatory nature of some questions if you feel the need to do so. Classi­fying questions based on their relationship to the parti­cipant is also a good trick to put into practice.

In short, several small tips can help you create and share the perfect regis­tration form for your events. It is important that this key step takes into account not only your own needs, but also – and above all – the needs and wishes of your future attendees!

Ready to create your own regis­tration form? Start now with Weezevent:

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