6 tips to plan an exhibition

6 tips to plan an exhibition

Anyone can organise a painting, sculpture or photo­graphy exhib­ition. It is a good thing and it gives everyone a chance to express their passion. Unfor­tu­nately, their number has soared and now it’s critical to stand out from the crowd in order to attract enough people. Compet­ition with other forms of enter­tainment has also increased. You need to show people that your exhib­ition is worth seeing and can change their outlook on the world. Offer them the chance to easily switch from their screen to your exhib­ition venue. Increase your odds of success by following our advice below.

Contents

  1. Create an appealing virtual showcase
  2. Customise the hours and ticket prices
  3. Think of your tickets as a canvas
  4. Commu­nicate efficiently
  5. Invite celebrities
  6. Retain your audience

1. Create an appealing virtual showcase

The showcase of an art exhib­ition plays a key role in attracting the biggest audience possible on the day. On the web, this showcase is displayed via your website or Weezevent minisite. Several elements are instru­mental.

Firstly, the description of your exhib­ition must grab the attention of the inter­ested individuals who came across your site, to convince them to take the final step: attend your exhib­ition. And because a picture is worth a thousand words, you should add a cover picture repres­enting your event and creating for the viewer an instant desire to see your exhib­ition. Finally, don’t forget to detail the practical inform­ation – location, transport, dates, duration, etc.

2. Customise the hours and ticket prices

Are the opening times of your exhibit different on weekdays and weekends? Are guided visits organised at specific times? With an online ticketing tool, you can adjust all these settings in a flash! Using session mode, you are free to adapt your ticketing to your wishes and to the partic­u­lar­ities of your exhib­ition.

This freedom also applies to your ticket prices. Create the number of ticket types you wish and adapt them to your various audiences. It is a simple and efficient way to show that you are making an effort for your audience’s wallet. For example, you can apply a discounted rate for students, or for Saturday and Sunday mornings.

3. Think of your tickets as a canvas

Your exhib­ition showcases works that stand out at first glance? Now it’s time for your tickets! Customise your tickets with an image that proudly represents your exhib­ition, or use a different design for each fare. If your exhib­ition is unique, why shouldn’t your ticket be unique too? An event isn’t just the moment that your audience spends at your gallery. Give your parti­cipants a complete exper­ience. It starts the first time they learn about your exhib­ition, and it never really ends. On this journey, the ticket is an important symbol, because your audience can touch it, observe it closely, keep it as a souvenir…

4. Communicate efficiently

Do you believe that your exhib­ition is the best in the world? It could be object­ively true, however people need to know about it. Using a Weezevent online ticketing and minisite, you can commu­nicate with everyone around you and, more import­antly, quickly sell tickets without having to spend a colossal budget. Emails, Facebook, Instagram…grab the attention of inter­ested parties with an appealing message. If your exhibition’s promise is convincing enough – discovery, exclus­ivity, uniqueness, etc. your sales and regis­tration should take off.

5. Invite celebrities

Inviting influ­encers to your exhib­ition can make you gain exposure quickly. You should create special invit­a­tions, even more memorable than your tickets. Treat your guests with great care and the return on investment will be beneficial. Think about setting up a special location where their photo can be taken. Check that the Wifi or 4G network works perfectly so they can post their pictures on Instagram.

6. Retain your audience

Your all-in-one ticketing allows you to collect valuable inform­ation using regis­tration forms. In addition to essential data – name, email – you can ask for additional inform­ation such as their favorite artists or art movements, what they want from an art exhib­ition, etc. We recommend that you don’t make these questions mandatory and keep the form short so as not to discourage the respondents. Then use the responses to plan new exhib­i­tions and invite past attendees using their email address.

When is your next exhib­ition? Did this article make you want to organise one soon? Have a look at the services provided by our all-in-one ticketing platform by clicking below:

Organise an exhib­ition

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