6 tips to plan an exhibition

6 tips to plan an exhibition

Any­one can organ­ise a paint­ing, sculp­ture or pho­tog­ra­phy exhi­bi­tion. It is a good thing and it gives every­one a chance to express their pas­sion. Unfor­tu­nate­ly, their num­ber has soared and now it’s crit­i­cal to stand out from the crowd in order to attract enough peo­ple. Com­pe­ti­tion with oth­er forms of enter­tain­ment has also increased. You need to show peo­ple that your exhi­bi­tion is worth see­ing and can change their out­look on the world. Offer them the chance to eas­i­ly switch from their screen to your exhi­bi­tion venue. Increase your odds of suc­cess by fol­low­ing our advice below.

Con­tents

  1. Cre­ate an appeal­ing vir­tu­al show­case
  2. Cus­tomise the hours and tick­et prices
  3. Think of your tick­ets as a can­vas
  4. Com­mu­ni­cate effi­cient­ly
  5. Invite celebri­ties
  6. Retain your audi­ence

1. Create an appealing virtual showcase

The show­case of an art exhi­bi­tion plays a key role in attract­ing the biggest audi­ence pos­si­ble on the day. On the web, this show­case is dis­played via your web­site or Weezevent min­isite. Sev­er­al ele­ments are instru­men­tal.

First­ly, the descrip­tion of your exhi­bi­tion must grab the atten­tion of the inter­est­ed indi­vid­u­als who came across your site, to con­vince them to take the final step: attend your exhi­bi­tion. And because a pic­ture is worth a thou­sand words, you should add a cov­er pic­ture rep­re­sent­ing your event and cre­at­ing for the view­er an instant desire to see your exhi­bi­tion. Final­ly, don’t for­get to detail the prac­ti­cal infor­ma­tion — loca­tion, trans­port, dates, dura­tion, etc.

2. Customise the hours and ticket prices

Are the open­ing times of your exhib­it dif­fer­ent on week­days and week­ends? Are guid­ed vis­its organ­ised at spe­cif­ic times? With an online tick­et­ing tool, you can adjust all these set­tings in a flash! Using ses­sion mode, you are free to adapt your tick­et­ing to your wish­es and to the par­tic­u­lar­i­ties of your exhi­bi­tion.

This free­dom also applies to your tick­et prices. Cre­ate the num­ber of tick­et types you wish and adapt them to your var­i­ous audi­ences. It is a sim­ple and effi­cient way to show that you are mak­ing an effort for your audi­ence’s wal­let. For exam­ple, you can apply a dis­count­ed rate for stu­dents, or for Sat­ur­day and Sun­day morn­ings.

3. Think of your tickets as a canvas

Your exhi­bi­tion show­cas­es works that stand out at first glance? Now it’s time for your tick­ets! Cus­tomise your tick­ets with an image that proud­ly rep­re­sents your exhi­bi­tion, or use a dif­fer­ent design for each fare. If your exhi­bi­tion is unique, why shouldn’t your tick­et be unique too? An event isn’t just the moment that your audi­ence spends at your gallery. Give your par­tic­i­pants a com­plete expe­ri­ence. It starts the first time they learn about your exhi­bi­tion, and it nev­er real­ly ends. On this jour­ney, the tick­et is an impor­tant sym­bol, because your audi­ence can touch it, observe it close­ly, keep it as a sou­venir…

4. Communicate efficiently

Do you believe that your exhi­bi­tion is the best in the world? It could be objec­tive­ly true, how­ev­er peo­ple need to know about it. Using a Weezevent online tick­et­ing and min­isite, you can com­mu­ni­cate with every­one around you and, more impor­tant­ly, quick­ly sell tick­ets with­out hav­ing to spend a colos­sal bud­get. Emails, Face­book, Instagram…grab the atten­tion of inter­est­ed par­ties with an appeal­ing mes­sage. If your exhibition’s promise is con­vinc­ing enough — dis­cov­ery, exclu­siv­i­ty, unique­ness, etc. your sales and reg­is­tra­tion should take off.

5. Invite celebrities

Invit­ing influ­encers to your exhi­bi­tion can make you gain expo­sure quick­ly. You should cre­ate spe­cial invi­ta­tions, even more mem­o­rable than your tick­ets. Treat your guests with great care and the return on invest­ment will be ben­e­fi­cial. Think about set­ting up a spe­cial loca­tion where their pho­to can be tak­en. Check that the Wifi or 4G net­work works per­fect­ly so they can post their pic­tures on Insta­gram.

6. Retain your audience

Your all-in-one tick­et­ing allows you to col­lect valu­able infor­ma­tion using reg­is­tra­tion forms. In addi­tion to essen­tial data — name, email — you can ask for addi­tion­al infor­ma­tion such as their favorite artists or art move­ments, what they want from an art exhi­bi­tion, etc. We rec­om­mend that you don’t make these ques­tions manda­to­ry and keep the form short so as not to dis­cour­age the respon­dents. Then use the respons­es to plan new exhi­bi­tions and invite past atten­dees using their email address.

When is your next exhi­bi­tion? Did this arti­cle make you want to organ­ise one soon? Have a look at the ser­vices pro­vid­ed by our all-in-one tick­et­ing plat­form by click­ing below:

Organ­ise an exhi­bi­tion

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