Anyone can organise a painting, sculpture or photography exhibition. It is a good thing and it gives everyone a chance to express their passion. Unfortunately, their number has soared and now it’s critical to stand out from the crowd in order to attract enough people. Competition with other forms of entertainment has also increased. You need to show people that your exhibition is worth seeing and can change their outlook on the world. Offer them the chance to easily switch from their screen to your exhibition venue. Increase your odds of success by following our advice below.
- Create an appealing virtual showcase
- Customise the hours and ticket prices
- Think of your tickets as a canvas
- Communicate efficiently
- Invite celebrities
- Retain your audience
1. Create an appealing virtual showcase
The showcase of an art exhibition plays a key role in attracting the biggest audience possible on the day. On the web, this showcase is displayed via your website or Weezevent minisite. Several elements are instrumental.
Firstly, the description of your exhibition must grab the attention of the interested individuals who came across your site, to convince them to take the final step: attend your exhibition. And because a picture is worth a thousand words, you should add a cover picture representing your event and creating for the viewer an instant desire to see your exhibition. Finally, don’t forget to detail the practical information — location, transport, dates, duration, etc.
2. Customise the hours and ticket prices
Are the opening times of your exhibit different on weekdays and weekends? Are guided visits organised at specific times? With an online ticketing tool, you can adjust all these settings in a flash! Using session mode, you are free to adapt your ticketing to your wishes and to the particularities of your exhibition.
This freedom also applies to your ticket prices. Create the number of ticket types you wish and adapt them to your various audiences. It is a simple and efficient way to show that you are making an effort for your audience’s wallet. For example, you can apply a discounted rate for students, or for Saturday and Sunday mornings.
3. Think of your tickets as a canvas
Your exhibition showcases works that stand out at first glance? Now it’s time for your tickets! Customise your tickets with an image that proudly represents your exhibition, or use a different design for each fare. If your exhibition is unique, why shouldn’t your ticket be unique too? An event isn’t just the moment that your audience spends at your gallery. Give your participants a complete experience. It starts the first time they learn about your exhibition, and it never really ends. On this journey, the ticket is an important symbol, because your audience can touch it, observe it closely, keep it as a souvenir…
4. Communicate efficiently
Do you believe that your exhibition is the best in the world? It could be objectively true, however people need to know about it. Using a Weezevent online ticketing and minisite, you can communicate with everyone around you and, more importantly, quickly sell tickets without having to spend a colossal budget. Emails, Facebook, Instagram…grab the attention of interested parties with an appealing message. If your exhibition’s promise is convincing enough — discovery, exclusivity, uniqueness, etc. your sales and registration should take off.
5. Invite celebrities
Inviting influencers to your exhibition can make you gain exposure quickly. You should create special invitations, even more memorable than your tickets. Treat your guests with great care and the return on investment will be beneficial. Think about setting up a special location where their photo can be taken. Check that the Wifi or 4G network works perfectly so they can post their pictures on Instagram.
6. Retain your audience
Your all-in-one ticketing allows you to collect valuable information using registration forms. In addition to essential data — name, email — you can ask for additional information such as their favorite artists or art movements, what they want from an art exhibition, etc. We recommend that you don’t make these questions mandatory and keep the form short so as not to discourage the respondents. Then use the responses to plan new exhibitions and invite past attendees using their email address.
When is your next exhibition? Did this article make you want to organise one soon? Have a look at the services provided by our all-in-one ticketing platform by clicking below: