Creating a registration form is one of the first steps in your event organisation. It allows you to register the attendees and collect information that will help you refine your planning. It is therefore paramount to the event organisation process and creating it requires special attention. The quality of your online registration form will impact the quality of your event. We have compiled some valuable tips to help you create the perfect online registration form, and successfully organise your event.
Choosing your online registration solution
The first thing you need, in this context, is a tool to create your online form. It has the advantage of helping you not only create and manage your fields and information, but also help you sell tickets and register attendees for your event. The chosen software must allow you to create your registration forms based on your needs and the specificities of your event. All the information you will collect using the form should be used only by yourself. Data safety must be a priority!
In addition, make sure that the creation process is easy and fast, and does not require expert IT skills. Also, your online registration solution must have all the features you need to create your perfect online registration form (given the specificities of your event) and manage the number of attendees at your event.
Include relevant information.
The main purpose of the registration form is to allow participants to register for your event. It must therefore provide them with useful information and give them key details about the event. The name of the event is the first thing that should appear on your form.
The date and location of the event is also essential information that must appear on the form. Feel free to insert a Google Map link to help people locate your event. Also, add a short description of the event containing some useful information for your attendees. The importance of this small information is real and allows you to convince future participants to register for your event.
Customise your form.
A customised registration form is a successful form. Customising your form starts with the visuals. The essence of the event must be reflected in the visual aspect of the form. Of course, you should not fall into far-fetched territory at the risk of lacking professionalism and tainting the visual aspect. The simplest and safest option is to play with colours. It can be the colour in the background, the buttons, or the texts.
Finally, always take into account the type of attendees you are aiming for so as to better customise your form: journalists will certainly not have the same privileges as VIPs for example.
Simplify the registration.
The simplicity of the registration process depends primarily on your chosen online solution. To simplify the registration process, it must enable you to easily share registration links with guests. If the chosen sharing channel is emails, the selected participants will have an easy access to the event’s registration form.
To allow them to use your services even more easily, you can pre-fill a few boxes of the registration form for them using the information you already know about them. It may relate to their identity, location, etc. This will greatly simplify registration, thereby encouraging even more participants to take the plunge!
Consider the speed of registration.
Whether this is your first event or one in a long list of events, special emphasis should be placed on the speed of the registration process. Several actions can encourage people to register faster. The first is to always specify the total number of remaining tickets for sale – this shows the attendees that the event is popular and expected by many people. The fewer tickets remain, the faster the attendees will register.
Willingness to register will be stronger and registration will follow immediately. Another factor of registration speed is the time a person needs to complete their registration. You should always specify the remaining number of sections or pages so that the person filling in the form knows how much time they will need to complete it. You should also give a clear indication of the time it takes to fill in the form.
Think about automating your form.
Filling in a registration form can be heavy for the user – do not hesitate to include some automation to simplify the information filling process. If your form requires a lot of information to be filled in, you can directly provide answers to certain questions, so that the participant does not have to manually enter all their answers.
Also, your online registration form solution should allow you to automatically send confirmation emails to the attendees.
Know what is important to your attendees.
When you start organising an event, and an increasing number of people register to attend, collecting as much information as possible about participants is important for your organisation. This idea is even more appealing if you do not intend to stop at this one event. Nevertheless, do not give in to this temptation! All the data you collect should be relevant and appropriate. Think about what you really need to know to carry out the meeting.
The questions asked must be concise and precise. Specify the mandatory nature of some questions if you feel the need to do so. Classifying questions based on their relationship to the participant is also a good trick to put into practice.
In short, several small tips can help you create and share the perfect registration form for your events. It is important that this key step takes into account not only your own needs, but also – and above all – the needs and wishes of your future attendees!
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