World Football Summit

The most important event in the football industry relies on the most comprehensive technology.

World Football Summit brings together the most influential professionals in the international football industry for two days at the Teatro Goya in Madrid to discuss the most important topics of the sector. And, above all, plenty of networking and business opportunities.

Weezevent provides the technology to ensure everything runs smoothly.

A platform to manage all registrations at any time. And to collect valuable data!

The wide variety of audiences requires tailored management for each group in the most efficient way possible: general public, corporate, VIPs, students, press, speakers… WeezTicket made it possible to register all attendees, whether free or paid, taking into account their specific characteristics by creating special rates and forms for each category. This way, the event audience can be analyzed and segmented.

Additionally, the option to create promo codes and invitations, with the subsequent tracking of discounts granted, allowed the World Football Summit organizers to conduct an in-depth pricing analysis.

For latecomers, online registrations could remain open during the event, with the option to upgrade for those wishing to change their category. All this without the worry of managing cash at the physical registration point, as attendees could handle these transactions online by themselves. Simple, fast, secure, and updated in real-time!

Integration with the event app

The integration of Weezevent with Swapcard, the event’s networking app, allowed attendees to access everything they need directly in the app. This ensured that their ticket wouldn’t get lost among thousands of emails, and ticket control at the entrance became fully digital and more eco-friendly. Moreover, it encouraged the use of the app among attendees, who had to use it at least to access their ticket.

After online registration, attendees receive a confirmation email but not their ticket. They will find it directly in the event app once they download and log in. On the event day, the attendee just needs to show the QR code of their ticket directly in the app on their smartphone. It will then be scanned using one of the professional WeezAccess Pro readers to validate the ticket.

Real-time personalized accreditations

Upon arrival at the event, the accreditation process begins. The attendee shows their ticket in the event app, and the QR code is scanned with a professional WeezAccess Pro reader, which sends a signal to a thermal printer to print the participant’s personalized label: name, company, and ticket QR code. This label is then placed on the personalized accreditation with the event design – and done! In less than 30 seconds, the attendee receives their personalized accreditation, which also serves a dual purpose, as described below!

Understanding attendee behavior during the event

Since each attendee has the QR code of their ticket on their accreditation, it serves not only for identification in front of other attendees – by showing their name and company and searching for their conversation partner in the networking app – but also as the easiest way to control access to different areas of the event.

The accreditation becomes the attendee’s entry ticket, validated at the general entrance when entering and exiting. It is also scanned to grant access to restricted areas such as the Corporate Zone (to check if the person has access rights) or to the location of the Industry Awards at the iconic Florida Retiro.

All these access data is recorded so that the organizer can later analyze the movements of attendees during the event and make adjustments for future editions (e.g., resizing spaces, access, catering, etc.).