Everyone likes using their free time to try out new disciplines, be it cooking, DIY or painting. Whether they’re seasoned professionals, novices or simply curious, people trust experts in a given field and take part in their online workshops. Why not you? Although different from the traditional in-person workshop, organising an online workshop allows you to share your expertise with a larger number of people.
Summary
- Organise an online workshop
- Create online workshop registrations
- Manage bookings for your online workshop
- Retain your attendees through subscriptions and promotion codes
- Moderate access with a premium access management system
- Announce and publicise the event
1. Organise an online workshop
If you know your future attendees will find it difficult to travel, or you can’t find a suitable venue, why not hold your workshop online? With today’s technology, you can use videoconference software to run a workshop as though you were in the same room as your attendees.
2. Create online workshop registrations
Now that you’re keen to organise an online workshop, you might be wondering how to set it up. Once you’ve configured your Weezevent ticketing system — including the name, dates, times and prices — you can manage your future attendees’ registrations. It only takes a few minutes for those interested to register, thanks to our intuitive online registration system.
Using the sales widget on your Weezevent minisite and customised to your liking — including the visuals, content, etc. — each attendee will simply need to select the price for the chosen workshop and then pay online. In just a few clicks, you’ll have your first attendee!
3. Manage bookings for your online workshop
If some of those seeking to attend your workshop don’t want to pay online, you can set up an online booking system for your workshop. This system allows future attendees to register with an alternative to online credit card payment. It’s up to you to choose the method that these new attendees will need to use to pay you, be it cheque, bank transfer, sending cash, etc. This means that you’ll continue to sell online access for your workshop, but in a different form.
4. Retain your attendees through subscriptions and promotion codes
If you wish to create several online workshops, you might want to offer a discount to your most loyal customers. Since it’s easier to retain current attendees than to attract new ones, the subscription function will allow them to become a member and benefit from prices — whether in the form of packages or discounts — that are dedicated to them.
Take the example of a cooking workshop held once per week. An attendee might want to attend all of your upcoming sessions as they’re looking to improve their skills. With the subscription service, you can encourage this attendee to join the next ten sessions at a fixed rate, allowing them to then obtain a membership code. This membership code will give them the opportunity to register for future workshops without paying a penny.
If you don’t plan on creating several workshops but still want to provide some people with a reduced rate, you can do this by creating promotion codes whose usage you control.
5. Moderate access with a premium access management system
What if your workshops deal with a subject for which some experience is needed, meaning novices can’t take part? In this case, you could set up a moderation system to control registrations. As the organiser, this system allows you to accept, put on hold or refuse a registration.
If your workshop requires a certain level of knowledge or experience, you could ask for a specific document — such as a diploma or certificate — that the attendee is required to provide when registering. If an attendee provides you with an invalid document, you can put their registration on hold and ask them to provide the right document. This way, you remain in full control of your guest list!
6. Announce and publicise the event
Last but not least: communication. The more you publicise your workshop, the more attendees you’ll have. With the various communication channels available today — Facebook, Instagram, WordPress blogs, etc. — you can easily let your followers know you’re organising a workshop. Weezevent makes this even easier by offering you ready-to-use sharing links and embed codes.
An email campaign can be another good way to draw your past attendees’ attention to upcoming workshops. Our CRM tool, WeezTarget, allows you to send and track emails.
Finding a booking system, creating subscriptions, managing and moderating online registrations… The range of available options will allow you to organise an online workshop with the best possible tools:
