This week sees our team partner with Standon Calling festival from 25th-28th July. The family-friendly event attracts up to 15,000 attendees each day and is headlined by Rag’n’Bone Man, Wolf Alice, and Nile Rodgers & Chic. Located in the Hertfordshire, Standon Calling is an innovation pioneer in cashless technology and RFID wristbands.
Roll-out of a cashless payment system has many milestones. Considering that each event is different, with its own specificities, it is critical to get inspiration from others to fuel your reflection and select only the best.
In most organisations, the various components of the event come together naturally, like pieces of a puzzle, thanks to the teams' experience and habits. Every manager takes care of implementing and organising the assignments falling within their scope.
Each event thinks and implements their cashless payment system in their image, there is no universally right way to go about it. The best approach is one that is designed with the event manager’s wishes and requirements in mind, so as to end up with a tailored system.
Each organisation, each cashless project is unique, however we have identified a number of recurring elements impacted by the introduction of such a system. It is up to each promoter to assess them in light of the specificities of their own event.
The term “cashless” is characterized by the exchange of funds by electronic methods rather than the use of cash. But the concept involves a lot more!
Payment is but a small part of the possible uses that “cashless” enables. Its main interest lays in building a complete eco-system. Integrating cashless to your event requires involvement of your entire organization, it enables you to not only manage your organisation but also develop new areas such as access control, management of specific audiences and partner activations for a richer user-experience.