The first time a major French festival used Weezevent’s cashless system was in 2015. Since then, a wave of cashless systems has swept through all the other festivals. Nowadays, this technological revolution is spreading to other major events and entertainment venues.
There is no magic solution to optimise and grow your event’s revenue. However, exploring some best practices can give you ideas on where to find your next revenue source.
When you plan your first cashless event, it is essential to let your attendees know about it ahead of time. You will have to repeat explanations about how the system works in order to ensure that the entire audience knows. Otherwise, you are facing potential disputes and discontent - all easily avoided with a bit of preparation.
At Weezevent, event planner support is done in two complementary ways: on the field and remotely. Today, 400 of our professional event planners receive support from our Client Success team, and tens of thousands of other event planners all receive support from our Customer Service team, if they wish to.
This week sees our team partner with Standon Calling festival from 25th-28th July. The family-friendly event attracts up to 15,000 attendees each day and is headlined by Rag’n’Bone Man, Wolf Alice, and Nile Rodgers & Chic. Located in the Hertfordshire, Standon Calling is an innovation pioneer in cashless technology and RFID wristbands.
Roll-out of a cashless payment system has many milestones. Considering that each event is different, with its own specificities, it is critical to get inspiration from others to fuel your reflection and select only the best.
In most organisations, the various components of the event come together naturally, like pieces of a puzzle, thanks to the teams' experience and habits. Every manager takes care of implementing and organising the assignments falling within their scope.
Each event thinks and implements their cashless payment system in their image, there is no universally right way to go about it. The best approach is one that is designed with the event manager’s wishes and requirements in mind, so as to end up with a tailored system.
Each organisation, each cashless project is unique, however we have identified a number of recurring elements impacted by the introduction of such a system. It is up to each promoter to assess them in light of the specificities of their own event.