Organising a pro networking event

Organising a pro networking event

Frédérique Cintrat is CEO of Axielles.com, an app that facil­itates profes­sional networking, and Assur­an­ci­elles, an insurance broker for active women. She is also the author of Comment vient l’ambition ? (“How does ambition come about?”) – Published by Eyrolles. We asked her about what led her to organise profes­sional networking events and how her organ­isation used Weezevent.

Hello Frédérique, what brought you to create your professional networking events?

My company, Axielles.com, is first and foremost a digital app that facil­itates profes­sional networking. There is a free service to share «women in business» events, and a paying service for companies and struc­tures taking out a subscription on the platform in order to federate an ecosystem – whether their employees, customers, employees. Then, as a recent entre­preneur, I realised that I had little oppor­tunity to meet entre­preneurs who struggled, who may or may not have succeeded. And I figured I wasn’t the only one. So I decided to create profes­sional events where an entre­preneur answered my questions «without filter», while encour­aging networking among parti­cipants, in the spirit of Axielles.com.

What makes your events different from other professional events?

Our intention is not to organise a show or an inter­vention. Parti­cipants are involved in the conver­sation, in small groups to encourage inter­ac­tions. If we don’t foster these meetings, if we don’t invite people to introduce themselves, they won’t neces­sarily do so – except for the very extro­verted, but not the others. And since I come from the world of big business, I also sell events to companies to accul­turate them to start-ups, but not in zoo mode as we often see it; that is to say the organ­isers who bring a little start-upper wearing sneakers and say «hey kid, do your thing – that’s it, you saw a start-up». It must be constructive on both sides, we must discover the other side of the coin and everyone must find their interest.

How do you choose your speakers?

I bring in people I have met, people I know, so that the conver­sation is richer and the parti­cipants can have an exper­ience. They have created companies, start-ups, and have acquired a little exper­ience in their entre­pren­eurial adventure – 3 or 4 years. They had time to exper­iment, to grow, maybe raise money and hire people. They tell us how things are behind the scenes, without filter. I have conver­sa­tions entre­preneur to entre­preneur. People come to see something other than a sales present­ation, namely an exchange about the real story. That’s why I launched the ACI Axial – Ambition Connexion Innov­ation. It is a way to create openness, to find ideas, and especially to meet in very small groups – 15 people maximum.

Why did you choose Weezevent as your online ticketing solution?

We chose your solution because it was the most practical to implement for my employee. That was done quite naturally. It was the easiest and simplest to connect to our WordPress site. She also set up the payment methods quite easily. All this without the need for a developer.

Did you customise some of the settings for your event?

Yes, for example, we created discount codes and free tickets. It was pretty easy to set up. And then for the forms we only asked the basics: surname, first name, e-mail address, job title and company. These are the things we need for this type of event, as well as the confirm­ation of purchase for parti­cipants.

Which feature makes the difference when using the platform?

The payment system is simple and clear for transfers between us and Weezevent. For my role, the accounting part is very useful. It’s also easy to reprint invoices. At the same time, I sometimes created an event myself, and not being a big «geek» I found it quite user-friendly. I didn’t have to ask myself too many questions to make it work.

Any last words for our readers?

I work profes­sionally in networking devel­opment and I have built my expertise on networking through meetings, so it seems essential to me to go to profes­sional events. And when we organise them, we are very happy to have user-friendly tools like Weezevent, which allow us to simplify management and focus on the event itself.

Thank you Frédérique!

To organise profes­sional events as successful as those of Frédérique, find out about all the benefits of Weezevent by clicking on the button below:

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