Organising a pro networking event

Organising a pro networking event

Frédérique Cin­trat is CEO of Axielles.com, an app that facil­i­tates pro­fes­sion­al net­work­ing, and Assur­an­cielles, an insur­ance bro­ker for active women. She is also the author of Com­ment vient l’am­bi­tion ? (“How does ambi­tion come about?”) — Pub­lished by Eyrolles. We asked her about what led her to organ­ise pro­fes­sion­al net­work­ing events and how her organ­i­sa­tion used Weezevent.

Hello Frédérique, what brought you to create your professional networking events?

My com­pa­ny, Axielles.com, is first and fore­most a dig­i­tal app that facil­i­tates pro­fes­sion­al net­work­ing. There is a free ser­vice to share “women in busi­ness” events, and a pay­ing ser­vice for com­pa­nies and struc­tures tak­ing out a sub­scrip­tion on the plat­form in order to fed­er­ate an ecosys­tem — whether their employ­ees, cus­tomers, employ­ees. Then, as a recent entre­pre­neur, I realised that I had lit­tle oppor­tu­ni­ty to meet entre­pre­neurs who strug­gled, who may or may not have suc­ceed­ed. And I fig­ured I was­n’t the only one. So I decid­ed to cre­ate pro­fes­sion­al events where an entre­pre­neur answered my ques­tions “with­out fil­ter”, while encour­ag­ing net­work­ing among par­tic­i­pants, in the spir­it of Axielles.com.

What makes your events different from other professional events?

Our inten­tion is not to organ­ise a show or an inter­ven­tion. Par­tic­i­pants are involved in the con­ver­sa­tion, in small groups to encour­age inter­ac­tions. If we don’t fos­ter these meet­ings, if we don’t invite peo­ple to intro­duce them­selves, they won’t nec­es­sar­i­ly do so — except for the very extro­vert­ed, but not the oth­ers. And since I come from the world of big busi­ness, I also sell events to com­pa­nies to accul­tur­ate them to start-ups, but not in zoo mode as we often see it; that is to say the organ­is­ers who bring a lit­tle start-upper wear­ing sneak­ers and say “hey kid, do your thing — that’s it, you saw a start-up”. It must be con­struc­tive on both sides, we must dis­cov­er the oth­er side of the coin and every­one must find their inter­est.

How do you choose your speakers?

I bring in peo­ple I have met, peo­ple I know, so that the con­ver­sa­tion is rich­er and the par­tic­i­pants can have an expe­ri­ence. They have cre­at­ed com­pa­nies, start-ups, and have acquired a lit­tle expe­ri­ence in their entre­pre­neur­ial adven­ture — 3 or 4 years. They had time to exper­i­ment, to grow, maybe raise mon­ey and hire peo­ple. They tell us how things are behind the scenes, with­out fil­ter. I have con­ver­sa­tions entre­pre­neur to entre­pre­neur. Peo­ple come to see some­thing oth­er than a sales pre­sen­ta­tion, name­ly an exchange about the real sto­ry. That’s why I launched the ACI Axi­al — Ambi­tion Con­nex­ion Inno­va­tion. It is a way to cre­ate open­ness, to find ideas, and espe­cial­ly to meet in very small groups — 15 peo­ple max­i­mum.

Why did you choose Weezevent as your online ticketing solution?

We chose your solu­tion because it was the most prac­ti­cal to imple­ment for my employ­ee. That was done quite nat­u­ral­ly. It was the eas­i­est and sim­plest to con­nect to our Word­Press site. She also set up the pay­ment meth­ods quite eas­i­ly. All this with­out the need for a devel­op­er.

Did you customise some of the settings for your event?

Yes, for exam­ple, we cre­at­ed dis­count codes and free tick­ets. It was pret­ty easy to set up. And then for the forms we only asked the basics: sur­name, first name, e‑mail address, job title and com­pa­ny. These are the things we need for this type of event, as well as the con­fir­ma­tion of pur­chase for par­tic­i­pants.

Which feature makes the difference when using the platform?

The pay­ment sys­tem is sim­ple and clear for trans­fers between us and Weezevent. For my role, the account­ing part is very use­ful. It’s also easy to reprint invoic­es. At the same time, I some­times cre­at­ed an event myself, and not being a big “geek” I found it quite user-friend­ly. I did­n’t have to ask myself too many ques­tions to make it work.

Any last words for our readers?

I work pro­fes­sion­al­ly in net­work­ing devel­op­ment and I have built my exper­tise on net­work­ing through meet­ings, so it seems essen­tial to me to go to pro­fes­sion­al events. And when we organ­ise them, we are very hap­py to have user-friend­ly tools like Weezevent, which allow us to sim­pli­fy man­age­ment and focus on the event itself.

Thank you Frédérique!

To organ­ise pro­fes­sion­al events as suc­cess­ful as those of Frédérique, find out about all the ben­e­fits of Weezevent by click­ing on the but­ton below:

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