Yoga and Pilates classes are growing in every city, throughout the countryside, and even online! For those who are passionate about these disciplines, holding online classes can be a good springboard for getting started with as little risk as possible. Here are 8 tips for setting up online yoga and Pilates classes with ease.
Summary
- Get started with your first students
- Use an all-in-one registration solution
- Provide an information form
- Schedule multiple sessions
- Share practical information before each class
- Hold your classes with the right tool
- Retain your passionate students
- Communicate to attract more students
1. Get started with your first students
When starting a new business activity, it can be tempting to want to attract a large number of potential customers. But this isn’t the simplest route. Instead, it’s best to take it one step at a time, first giving classes to a small group of people and increasing the number as you gain experience. Remember to perfect your own practice to ensure your first students are satisfied and spread awareness of your classes by word of mouth.
To find your very first students, talk about your yoga and Pilates classes to your friends and family, as well as professional acquaintances. Discuss your project to as many people as possible to raise its profile and get people talking.
2. Use an all-in-one registration solution
Are your first students ready to take your classes? With Weezevent, manage their registrations from A to Z, including registration and payment, monitoring and access control, revenue generated, and more. Adopt professional standards from the start!
To make life easier for yourself and your students, start by creating an event in order to add an online registration module to your website, your Weezevent mini-site or your Facebook page/event.
3. Provide an information form
Knowing your students well is essential when organising yoga and Pilates classes. A special bond must be established with each of them. This even more important if you’re holding online classes, as part of the relationship is eliminated by the distance. You can remedy this by personalising the registration form for your yoga and Pilates classes.
Ask each student to answer a few questions when they register. This will help you get to know them better in order to build stronger relationships with them, adapt your classes to their answers and divide them into levels.
Here are some examples of questions you could ask:
- Why do you want to practise yoga and Pilates?
- How long have you been practising this discipline? How often?
- Do you practise any other physical activities? If so, which activities and how often?
- Do you have any health concerns that could restrict your ability to practise yoga and Pilates?
- What is your age range?
- Do you have a webcam? Your teacher may need to correct your postures.
4. Schedule multiple sessions
With Weezevent, you can easily propose sessions spread across different days and times. Activate the session mode for a single, unique event, apply the desired prices… and that’s it! You can then add/delete/edit sessions. No more repetitive, time-consuming tasks – time to get creative!
5. Share practical information before each class
Before each class, make sure you remind all your students of everything they need to know to ensure the class goes smoothly. With WeezTarget, Weezevent’s email and CRM marketing tool, you can configure an automatic summary email to be sent to each attendee 1 hour before each session, including the link to attend the class, length of the class, essential material, etc. Don’t let unforeseen circumstances ruin your work!
6. Hold your classes with the right tool
There’s no shortage of videoconference solutions for broadcasting your yoga sessions live, whether free or requiring payment. It’s up to you to choose the right solution depending on the unique aspects of your yoga and Pilates classes. Do you want to be able to see your students in order to correct their postures during the session? Do you want to offer attendees the option to view the session whenever they like? Will a chat be needed for discussion after the session? Not all tools offer the same features, so this is not a choice to be taken lightly. Zoom, YouTube (with a private link), Facebook (in a private group), Google Hangouts… The possibilities are endless!
7. Retain your passionate students
There’s a well-known saying in marketing: it’s always easier to retain customers than to attract new ones. The same goes for students attending your classes. Rather than spending hours on communication to try to convince strangers to sign up, why not pamper your passionate students to encourage them to spend more time attending your classes? Design themed classes, propose 30-day challenges or organise exclusive sessions for the most loyal students. This will allow them to satisfy their hunger for learning, and you will be able to vary your sources of income.
With WeezTarget, you can even send unique promotion codes to each student. For instance, if you organise a 30-day challenge, you can offer a 50% discount to students who have already spent a certain amount attending your other classes. You could also suggest that they sponsor a friend, encouraging them to attract more and more students to your classes.
8. Communicate to attract more students
Everything is in place! Students are signing up and attending your classes, you’re holding your first sessions, you’ve reached cruising speed… but it’s not over yet. Even if you manage to retain most of your attendees, you will still need to attract new ones.
Again thanks to WeezTarget, write your Instagram, Twitter or Facebook messages and use link tracking to find out how many people register for your classes following a publication.
The same applies to your other essential communication channel: email! With WeezTarget, create campaigns for your most loyal students or get back in touch with those who might have lost interest. Offer them more fun sessions or gain their attention them with more attractive prices. Be inventive – your imagination and flexibility are your best allies.
Tip: Create an Instagram account in order to publish exclusive, attractive and informative content that will encourage your followers to share your publications and register for your classes.
Is your mat unrolled, your blocks or straps at hand and your webcam turned on? All you have to do now is launch registrations for your yoga and Pilates classes. Discover all of our solutions’ features by clicking on the button below:
