Planning a tech event: focus on the love of sports!

Planning a tech event: focus on the love of sports!

There is a multitude of profes­sional events for digital & innov­ation players and entre­preneurs. How can you stand out from the crowd? Offering an event that combines sports and business will make you stand out from your compet­ition and could tip the scales in your favour! The Monster Startup Golf Cup seized that oppor­tunity and shows us how to roll out this strategy in 4 points.

1. Define your target and choose a sport that will attract it

The Monster Startup Golf Cup started from an intuition: digital players of the French Tech cities practice or would like to practice golf. This idea did not come out of nowhere. Golf is recog­nised as a sport whose practi­tioners mainly belong to the upper socio-profes­sional category, which includes CEOs and executives of tech start-ups. However, be careful with shortcuts that are too easy. A more or less detailed study can help you in your research. It is better to test your ideas on a small panel or start with a small event to see if there is really interest, rather than going following your instincts too quickly.

2. Combine passion and innovation

Choose relevant themes

In the case of the Monster Startup Golf Cup, all the issues related to the digital ecosystem are addressed during the event: launching a startup, visib­ility (making yourself known), fundraising, pitching, startup support systems, recruiting employees. Covering a whole topic or focusing on specific themes is a decision you should make based on your parti­cipants. You can ask them or check out similar events to offer a unique and value-adding programme.

Plan the whole day

The Monster Startup Golf Cup chose a format that’s both simple and efficient:

  • Morning
    • Thematic round tables (See above)
    • Pitching compet­ition
  • Afternoon
    • Job forum
    • Intro­duction to golfing
    • Teams compet­ition
  • Evening
    • Afterwork

3. Make the most of available venues

Indoor, outdoor, uniqueness, view, number of seats, etc. pay attention to the venue where your activ­ities will happen. If the weather permits it, favour outdoor venues and switch up locations. A few ideas inspired from the Monster Startup Golf Cup:

  • The CIC Pitch Challenge is held outdoors, next to the club house.
  • The startup partners of the compet­ition benefit from visib­ility on the golf course; thus the parti­cipants of each of the 18 teams can discover their products or services while playing. Other partners challenge them on certain holes to win great prizes.
  • Part of the practice is dedicated to the Monster Job Forum and open to the general public. A foodtruck is also available nearby.

4. Open-up your event to various audiences

Bring in some spectators. Create a programme that interests different audiences. Startups, companies, partners, investors, accel­er­ators and incub­ators are prime targets; but schools and their students have just as much to offer you.

Offer intro­duc­tions to non-practicing parti­cipants at the same time as the compet­ition. It can be difficult to find people who play the same sport at the same level. Adapting practice times to several segments will boost your number of parti­cipants.

Plan friendly moments away from profes­sional activ­ities and sports. « After the effort, the relax­ation » has never been more true than for this type of event. These activ­ities require a lot of energy and it would be a shame to let your parti­cipants leave feeling tired. Prepare breaks with a food and drinks and finish off beauti­fully with a unique afterwork party.

You now know how to boost the number of attendees at a tech event by offering a sports activity. You too can organise a profes­sional event easily with Weezevent by clicking below:

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