Creating video content before, during and after your event

Creating video content before, during and after your event

Your event’s suc­cess part­ly depends on a good com­mu­ni­ca­tion cam­paign. Videos are a prime tool with many ben­e­fits, such as the pos­si­bil­i­ty to com­mu­ni­cate across sev­er­al chan­nels at once. In a few clicks, you can share a pro­mo­tion­al video on your web­site or Weezevent min­isite, send it via email, post it on var­i­ous social media (Face­book, Insta­gram, Twit­ter) and on video plat­forms (YouTube, Vimeo). All roads lead to cre­at­ing video con­tent and this guide will show you the way to get start­ed eas­i­ly, with user-friend­ly tools.


  1. Start­ing video com­mu­ni­ca­tion before the event
  2. Bring your event to life
  3. Clos­ing after the event

1. Starting video communication before the event

Create a teaser video about your event

A teas­er trail­er or teas­er ad is essen­tial to launch your com­mu­ni­ca­tion cam­paign. It is defined as such: “ini­tial phase of an ad cam­paign in the form of a rid­dle, designed to arouse  and main­tain the audience’s inter­est.” Accord­ing to the video host­ing plat­form Wis­tia Video Ana­lyt­ics, 80% of peo­ple watch­ing a video under one minute long pay atten­tion to it; the longer the video, the more this pro­por­tion decreas­es. Your teas­er should be short, to the point and grab the viewer’s atten­tion with­in the first few sec­onds.

You should use quick tran­si­tions with com­pelling argu­ments and short mes­sages to cre­ate a dynam­ic video. That way, you will be direct and keep the audi­ence inter­est­ed in every detail of your video.

Tell a story and share key figures

A video remind­ing peo­ple of the key facts and fig­ures about your pre­vi­ous events is a good way to retrace the his­to­ry of your event cre­ation, with key dates and peo­ple who con­tributed to its suc­cess.

Launch your ticketing

When your tick­et office goes live, it may be appro­pri­ate to post a video to inform inter­est­ed par­ties about the launch date, book­ing pro­ce­dures, tick­et prices, etc. Your video will be a very good com­ple­ment to your teas­er, and will prob­a­bly be seen by peo­ple who have missed the trail­er. This video should be designed to inspire con­fi­dence and cre­ate desire in poten­tial atten­dees. You must include a call to action, which can take the fol­low­ing forms:

  •       “Vis­it for more infor­ma­tion”
  •       “Click on the but­ton below to book”
  •       “Fol­low us on Insta­gram to find out our full pro­gramme”

Publish interviews and stories

Increase the pres­sure on peo­ple who are still hes­i­tant to attend your event. Show behind the scenes footage of the event, con­duct inter­views with the main acts, and thus give the impres­sion that your event is unmiss­able!

Keep your audience informed

This is the last video to be pre­pared before the event. Your audi­ence needs to know the prac­ti­cal details to get to your event safe­ly. Make their expe­ri­ence eas­i­er and gain their trust. Their loy­al­ty will be all the stronger as a result. This is also a good time to send a reminder to lag­gards who have for­got­ten to book their tick­ets. Once again, think of the call to action that links back to your web­site or mini-site Weezevent.

2. Bring your event to life

The absent par­ty is not always to blame. Espe­cial­ly when you are organ­is­ing sev­er­al events at dif­fer­ent dates. If you are count­ing on a renew­al of the audi­ence, in addi­tion to the reg­u­lars, you will have to cap­ture your event’s impor­tant moments and broad­cast them after­wards. Whether live or after the event, on Face­book, Insta­gram, YouTube or any oth­er medi­um, share videos of your event. Accord­ing to Face­book, live videos gen­er­ate three times more views than tra­di­tion­al videos.

If you want to be active on social media, pub­lish at dif­fer­ent times of the day. Start with the pro­gramme of your event, its speakers/artists and high­lights. Then pub­lish exclu­sive infor­ma­tion about the day’s pro­ceed­ings: results, inter­views with the pro­tag­o­nists, quotes from the par­tic­i­pants. Insta­gram is very well suit­ed to this prac­tice, espe­cial­ly with IGTV, the prin­ci­ple of which is detailed here. In the evening, it is inter­est­ing to make a video sum­ma­ry of the day so that the audi­ence can remem­ber it and those who were not there can get a clear idea of what hap­pened.

3. Continue after the event

Publish an aftermovie

After the event, it is impor­tant to con­tin­ue to com­mu­ni­cate to main­tain a rela­tion­ship with your par­tic­i­pants. A sum­ma­ry, known as after­movie, is appre­ci­at­ed by the par­tic­i­pants. It is used to show­case your event’s high­lights: tes­ti­mo­ni­als from par­tic­i­pants, awards pre­sen­ta­tion, key fig­ures. As with the teas­er, the for­mat must be short and punchy. It should make par­tic­i­pants want to come back and make those who were not there want to attend your next events.

Thank your audience and your partners

Show recog­ni­tion to your par­tic­i­pants, part­ners, and all those who con­tributed to your event by thank­ing them in a spe­cial video. They will feel val­ued and will under­stand that you appre­ci­ate their pres­ence.

This can be an oppor­tu­ni­ty to tease your next event with pho­tos or videos of the fin­ished edi­tion. You have many options, but you must keep in mind that com­mu­ni­ca­tion around your event is essen­tial. Atten­dance to your event — and there­fore its suc­cess — depends on it.

It’s in your hands now! Before com­mu­ni­cat­ing through video, eas­i­ly plan events using Weezevent by click­ing on the link below:

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