7 tips to maximise your sales

Are you an event organ­is­er and at the plan­ning stage? You’ll have to work hard to attract as many atten­dees as pos­si­ble and ensure the book­ing flow is quick and easy. Read our 7 tips to increase your chances of sell­ing out your event.

Sum­ma­ry

1. Cre­ate an online tick­et­ing sys­tem
2. Use your data­base effec­tive­ly
3. Detail the con­tent of your event
4. Spec­i­fy your event’s loca­tion
5. Pro­mote your event on social net­works
6. Organ­ise a com­pe­ti­tion for win­ning tick­ets
7. Join forces with anoth­er organ­i­sa­tion

1. Create an online ticketing system

Using an online tick­et­ing solu­tion is the best way to encour­age audi­ences to reg­is­ter in advance to attend any type of event. With an online tick­et­ing sys­tem, atten­dees have the pos­si­bil­i­ty to buy their tick­et from the com­fort of their sofa. The time spent buy­ing and pay­ing for the tick­et is dra­mat­i­cal­ly reduced, much to the delight of event organ­is­ers.

Bonus: Dis­cov­er how Alta Lumi­na offers an out­stand­ing over­all expe­ri­ence, right from the moment you book your tick­et.

2. Use your database effectively

Before try­ing to attract new atten­dees, make sure that atten­dees from pre­vi­ous vis­its have bought a tick­et for the next one. With an events-based CRM tool like Weez­Tar­get seg­ment your tick­et­ing data into groups  in just a few clicks. In the case men­tioned here, fil­ter your con­tacts to dis­play those who have attend­ed one or more of your events AND have not yet pur­chased a tick­et for your next edi­tion.

Encour­age them to buy a tick­et by send­ing them a tar­get­ed email cam­paign. Include a choice of pho­tos from the pre­vi­ous event, a pre­view of the expe­ri­ence on offer, a mes­sage from the head­lin­er and so on. Your pre­vi­ous atten­dees are easy tar­gets when it comes to fill­ing your future event.

Info: Weez­Tar­get com­plies with the EU Gen­er­al Data Pro­tec­tion Reg­u­la­tion by giv­ing all organ­is­ers the pos­si­bil­i­ty to man­age email opt-in and unsub­scribe requests.

3. Detail the content of your event

You’re con­vinced that your event is the best in the world. How­ev­er, this won’t be obvi­ous at first glance to some­one on the out­side. If your event is indeed the best, prove it! Detail what makes your event unmiss­able on your web­site, your Weezevent mini-site, your social media net­works or your email cam­paigns. Videos, pho­tos, head­lin­ers, on-site ser­vices and activ­i­ties, web­sites, a graph­ic char­ter … every­thing is use­ful for show­ing that your event will deliv­er an extra­or­di­nary expe­ri­ence. No one attends a gath­er­ing unless they’re con­vinced it will be excit­ing.

4. Specify your event’s location

The event’s loca­tion is huge­ly impor­tant. Pub­lic trans­port acces­si­bil­i­ty, weath­er arrange­ments, avail­able ser­vices and so on will play a major role in the deci­sion-mak­ing process for poten­tial atten­dees.

At the same time, pub­li­cis­ing the areas of inter­est, accom­mo­da­tion and shops in the town or city where the event is tak­ing place will make it more attrac­tive. And instead of just pro­mot­ing the event, you’ll also be pro­mot­ing your region. Some atten­dees will come from out­side the town/city or region, and may be tempt­ed to stay in the area for a few days.

5. Promote your event on social networks

Social media net­works are an increas­ing­ly impor­tant part of an events’ com­mu­ni­ca­tion strat­e­gy, as their pages are viewed by thou­sands of peo­ple. Feed­ing social chan­nels reg­u­lar­ly with rel­e­vant con­tent cre­ates pub­lic­i­ty for your event quick­ly and suc­cess­ful­ly. On your pages, make sure you redi­rect your fol­low­ers to your web­site to allow them to find the infor­ma­tion they’re look­ing for, and to lead them to your tick­et­ing page.

6. Organise a competition for winning tickets

Cre­ate a com­pe­ti­tion on Face­book, Twit­ter or Insta­gram to offer the chance to win a free tick­et or VIP upgrade for those who share your post. Track how quick­ly shares spread when those tak­ing part in the com­pe­ti­tion share your post on their own pages. This pro­vides a great way to increase the num­ber of vis­i­tors to your site.

7. Join forces with another organisation

Look for organ­i­sa­tions with a sim­i­lar activ­i­ty to yours to help you pro­mote your event. If you’re organ­is­ing a con­cert, ask for the sup­port of a local radio sta­tion to pro­mote your event. Return the favour by plac­ing posters with their logo at your event or give them some tick­ets to attend. If you’re organ­is­ing a sport­ing event, ask local shops that sell sports prod­ucts to join you in dis­trib­ut­ing pro­mo­tion­al mate­r­i­al for the event. Build­ing part­ner­ships is an effec­tive way of ask­ing for help.

There are a thou­sand ways to organ­ise an event, but some of these best prac­tices will help point you in the right direc­tion. Weezevent devel­ops tools designed to facil­i­tate the work of organ­is­ers. Dis­cov­er all the fea­tures of our online tick­et­ing, access con­trol, cash­less pay­ment and CRM solu­tions by click­ing on the but­ton below:

Plan­ning an event