Our attention was caught by the surprising, fun and attractive parties organised by @lappartchezmoi ("L’appartement chez moi", French for ‘The flat at my place’). In March 2020, Axel Bonnichon launched this idea for parties with friends, and it soon reached unpredicted popularity. As the manager of an events communication agency, he tells us how everything came about and provides 5 useful tips for event organisers of all kinds.
If properly applied, gamification can completely transform your virtual audience’s expectations and engagement levels. If your virtual events agency hasn’t already hopped on board, it’s time you gave this unique approach a try. And no, it’s not difficult to apply gamification at all – even if people try to tell you otherwise – the trick is to learn more about your audience. We’ve narrowed down 6 ways to leverage gamification in virtual events.