Virtual gift ideas for webinars and trade fairs

Are you organ­is­ing a webi­nar, and do you want to offer your atten­dees orig­i­nal vir­tu­al gifts? You are in the right place.

As it is rel­a­tive­ly com­plex to stand out from the crowd dur­ing a trade fair or to build loy­al­ty at an event, giv­ing gifts has become the norm. While good­ies (T‑shirts, mugs, pens, key rings, caps, etc.) are still handy and attrac­tive, vir­tu­al gifts are becom­ing increas­ing­ly pop­u­lar.

In this arti­cle, we help you with a list of vir­tu­al gift ideas to offer dur­ing your event, what­ev­er it is.

1. Why give gifts to customers or potential customers?

One of the tra­di­tion­al mar­ket­ing tac­tics is still com­mu­ni­ca­tion through cor­po­rate gifts.

Even as the years go by, its effec­tive­ness remains intact. By reward­ing a cus­tomer, a poten­tial cus­tomer, a spon­sor or a sup­pli­er with a gift, you cre­ate a spe­cial and unique bond that rein­forces many essen­tial ele­ments. Mak­ing a gift can allow you to:

• Pro­mote your brand.
• Intro­duce a new prod­uct.
• Increase sales by inform­ing cus­tomers of an offer.
• Improve your brand image.
• Estab­lish a stronger con­nec­tion with the com­pa­ny’s exist­ing cus­tomers.
• Attract atten­tion and leave a last­ing impres­sion (unlike emails, which are increas­ing­ly being ignored).

2. Gifts, yes, but for whom?

In a world of glob­alised com­pe­ti­tion, cus­tomers are less and less loy­al to brands and com­pa­nies. There­fore, they must con­stant­ly be giv­en rea­sons to be so, and this can be done through the loy­al­ty strat­e­gy, which can include gifts.

Of course, offer­ing gifts to all your cus­tomers is com­plex, espe­cial­ly for bud­getary rea­sons. This requires care­ful cat­e­gori­sa­tion and selec­tion. For exam­ple, you can choose:

• Your old­est cus­tomers.
• Some poten­tial strate­gic cus­tomers.
• For­mer clients who no longer work with you

3. On what occasions can you give virtual gifts?

As part of your prospecting campaign

As men­tioned above, giv­ing some­thing as a gift may ulti­mate­ly be more impor­tant than the actu­al price of the gift or the gift itself. The ulti­mate goal is the inten­tion and the ges­ture towards your cus­tomer, who will feel spe­cial.

If your prospect­ing cam­paign takes place at a trade fair, offer­ing vir­tu­al gifts can help you stand out from oth­er com­pa­nies and will make it eas­i­er for you to stay in the cus­tomer’s mind.

At an online event

Are you organ­is­ing a webi­nar, a live on social media or a vir­tu­al fair? Take the oppor­tu­ni­ty to offer a vir­tu­al busi­ness gift to your poten­tial cus­tomers and part­ners.

To liven up your social networks and attract more followers

Organ­ise reg­u­lar con­tests with vir­tu­al and orig­i­nal prizes if you have a com­pa­ny whose clients are most­ly indi­vid­u­als who fol­low you on social net­works (Face­book, LinkedIn, Insta­gram…). This will attract more poten­tial cus­tomers to your account and allow you to adver­tise your prod­ucts and ser­vices at a low­er cost.

4. The best virtual gift ideas

Here are some ideas for vir­tu­al gifts to give at your events:

• Online gift cards: Offer a gift card to a well-known online shop, such as Ama­zon, Apple etc.
• Sub­scrip­tions: Offer a sub­scrip­tion to an online ser­vice like Spo­ti­fy or Net­flix.
• E‑books: Give an ebook on a top­ic relat­ed to the event or the sec­tor you work in that might inter­est your client.
• Sub­scrip­tions to pro­duc­tiv­i­ty tools: Offer tem­po­rary access to an online tool to improve pro­duc­tiv­i­ty, such as Trel­lo or Asana. You can also cre­ate col­lab­o­ra­tions with these tools.
• Online train­ing: You can also give away spe­cif­ic online train­ing on inno­v­a­tive top­ics that inter­est your client pro­fes­sion­al­ly or per­son­al­ly (dig­i­tal mar­ket­ing, blockchain…).
• Tick­ets for sport­ing and cul­tur­al events: Is your client a foot­ball fan? Give them a tick­et to a match in their city. You can also opt for well-known shows or music con­certs if your bud­get allows it.
• Inter­nal train­ing ser­vices: Offer an online train­ing ser­vice deliv­ered by your own teams. It can be about a spe­cif­ic area of your ser­vices (dig­i­tal mar­ket­ing, SEO). This will allow you to invite your cus­tomers to your office and get clos­er to them.
• Unique expe­ri­ences: If your client is a wine lover, give them a vis­it to a win­ery or a wine tast­ing in their city as part of a spe­cial event (Christ­mas, 10th anniver­sary of work­ing togeth­er…). It is an orig­i­nal gift that they will remem­ber. You can also give away tick­ets to tem­po­rary and spe­cial exhi­bi­tions in your clien­t’s city.

Do you want to organ­ise a trade fair oth­er com­pa­ny event? Weezevent offers the best solu­tions for the tick­et­ing, access con­trol, cash­less pay­ment and CRM tools that are easy to use.

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