Before launching a fundraising campaign, it’s essential to reflect on your communication strategy in order to achieve the objectives you’ve set. Among the most effective means of communication, social networks must be a priority, given the potential for items communicated on these networks to go viral.
An association needs funding to sustain its activity, especially when it regularly organises events. Finding funding then almost becomes a full-time activity. Diversifying your sources of financing is also essential so as not to risk finding yourself suddenly with no cash.
