Mobile event apps have revolutionised the way events are organised and experienced.
According to a 2014 report by Guidebook, 91% of event organisers said that event apps positively impacted their attendee engagement, and 81% of attendees said that they used event apps to access event-related information. As time has passed, it seems that the use and impact of event apps have only become more widespread and significant.
This means that investing in your event app and increasing its adoption rate is crucial to ensuring the success of your event.
However, the success of a mobile event app depends on its adoption rate, and it can be a challenge to get attendees to download and use your app.
That’s where these eight tips come in. With the right strategy, you can increase the adoption rate of your mobile event app and ensure that attendees are fully engaged and informed throughout your event.
From understanding your audience to providing incentives and leveraging social media, these tips are tried and tested by leading brands and event professionals.
So, let’s dive in:
1. Before The Event
1. Start promoting the mobile event app in advance
Promoting your mobile event app well in advance is essential to ensure its success. Doing so can create buzz and excitement around the event, build anticipation among attendees, and increase the likelihood of app adoption.
Leading brands such as Apple, Google, and Samsung understand the importance of promoting their mobile event apps in advance.
For example, let’s consider a tech conference scheduled to take place in three months. By launching a pre-event promotion campaign for the mobile app, you can generate excitement and encourage attendees to download it ahead of time.
Start by highlighting the key features and benefits of your app, such as personalised schedules, interactive maps, and real-time updates on sessions and speakers.
By promoting the app well in advance, you can create a sense of exclusivity and excitement among your attendees, resulting in a high adoption rate of your event app.
2. Create an engaging user experience
To increase the adoption rate of your mobile event app, it’s crucial to create an engaging user experience. By incorporating gamification features such as leaderboards and scavenger hunts, attendees are encouraged to engage with the app fun and competitively.
Additionally, interactive maps make navigating the event venue easier, ensuring attendees don’t miss out on any sessions or activities. By integrating social media, attendees can connect, share their experiences, and promote engagement with the app and the event.
Overall, these features work together to create an app that stands out and provides a memorable experience for attendees.
3. Leverage social media
Leveraging social media is a powerful way to increase your mobile event app adoption rate. Promoting your app on social media channels allows you to reach a wider audience and generate excitement about the event.
One way to leverage social media is to create a hashtag for your event and encourage attendees to use it when posting. Another way to leverage social media is to use it during the event to provide updates on sessions, activities, and any changes to the event schedule.
2. During the event
1. Establish a help desk for your event app
Establishing a help desk for your event app is crucial to ensure attendees have a positive experience using your app. A help desk provides attendees with a point of contact for questions and technical support, showing that you value their experience at the event.
A help desk can take many forms, such as an in-person or virtual support desk accessible through the app. Whichever form it takes, it should be easily accessible and visible to attendees.
For example, imagine you’re organising a large-scale music festival with a custom event app. To establish a help desk, start by designating a team of knowledgeable staff members who will serve as the primary point of contact for app-related inquiries.
These staff members should be well-versed with the app’s functionality, features, and troubleshooting procedures so that attendees can easily reach out for assistance whenever they encounter issues or have questions about app usage.
2. Provide incentives
Providing incentives in your event app is an effective way to increase app adoption and engagement. By offering exclusive content or experiences through the app, you can encourage attendees to download and use the app more frequently.
Incentives can take many forms, such as access to exclusive content, discounts on merchandise, or entry into prize drawings. By providing these incentives, you create a sense of exclusivity and value for attendees, which can increase their engagement with the app and the event.
3. After the event
1. Measure success & optimise the app for future events
Measuring the success of your mobile event app is crucial to optimising it for future events.
By analysing app usage data, feedback from attendees, and any issues that arise, you can identify areas for improvement and make data-driven decisions for future events.
Mobile event apps provide a wealth of data that can be used to measure success, such as adoption rate, session attendance, and engagement levels. By analysing this data, you can identify which features are most popular and which need improvement and adjust your strategy accordingly.
2. Share highlights & follow-up
Sharing highlights and follow-up information through your mobile event app is a great way to keep attendees engaged and informed after the event. By providing a recap of the event, sharing photos and videos, and offering follow-up resources, you can extend the event experience beyond the physical event and maintain engagement with attendees.
Example: Suppose you’re organising a music festival and have created a mobile event app. Now to increase its adoption rate, you can highlight the app’s user-friendly interface, gamification features, personalisation options, push notifications, and social media integration among your attendees.
During the festival, you can actively promote the app’s benefits and incentivise attendees to download and use it to win prizes. You can also provide a tutorial and demo of the app for those who are not familiar with mobile event apps.
After the festival, you can send a post-event survey to gather feedback and follow up with users who downloaded but didn’t use the app. You also share success stories and testimonials from users who found the app useful on social media. This helps to create buzz around the app and encourage more people to download and use it for future festivals.
3. Announce the winner of the event
If you organise any kind of competition, announcing the event’s winner through your mobile event app is a great way to create excitement and engagement among attendees and provide closure to the event. By revealing the winner through the app, you can ensure that all attendees are informed and have access to the information.
To announce the event winner through your mobile app, you can create a notification or message sent to all attendees. This notification can include the winner’s name and any relevant details about the prize or award.
In conclusion, increasing your mobile event app’s adoption rate is crucial to your event’s success. By following these eight tips, you can create an app that your attendees will love to use.
Remember, your mobile event app is essential for keeping attendees engaged and informed throughout the event and for promoting app adoption for future events.
So, don’t overlook its potential and implement these tips to enhance the overall event experience for your attendees.