How to use the Facebook event feature?

How to use the Facebook event feature?

When you plan to organ­ise an event, there are many ways to adver­tise it. Face­book is one of the most impor­tant tools to make your event known to as many peo­ple as pos­si­ble thanks to its spe­cial­ly designed features.
Dis­cov­er 6 tips to pro­mote an event effec­tive­ly on Facebook!


  1. Cre­at­ing a Face­book com­pa­ny page
  2. Using the events tool
  3. Pro­vid­ing all the infor­ma­tion about the event
  4. Sell­ing your event with content
  5. Invit­ing friends or prospects to your event on Facebook
  6. Using Face­book Ads

1. Creating a Facebook company page

If you haven’t already done so, you need to cre­ate a Face­book page for your busi­ness to be able to pro­mote an event. Don’t for­get to take care of this page: it will be your com­pa­ny’s show­case and will show vis­i­tors what you do.

By being active on your page (post­ing, polling, reply­ing to com­ments etc), you can cre­ate engage­ment such as “likes” and com­ments on your posts. Don’t for­get to post pho­tos, whether of your prod­ucts, your venue, or your­self and your employ­ees. A good cor­po­rate image is essen­tial to make vis­i­tors want to attend your events.

To increase the vis­i­bil­i­ty of your Face­book busi­ness page, take care of the con­tent you pub­lish to make your com­pa­ny ‘more human’ and bring you clos­er to your community.

2. Using the events tool

Face­book has the advan­tage of hav­ing a tool specif­i­cal­ly designed for organ­is­ing events. If you go to your page and click on the “Event” tab, you will see a but­ton marked “Cre­ate an event”.

A visu­al com­mu­ni­ca­tion is essen­tial to pro­mote an event. Indeed, an attrac­tive poster will make vis­i­tors want to reg­is­ter and even bet­ter, to invite their friends and relatives.

Use images that are con­sis­tent with your brand image: a pic­ture that is too far removed from your val­ues and what you want to con­vey may mis­lead vis­i­tors and not send them the right message.

3. Providing all the information about the event

If you want your event to be a suc­cess, it is impor­tant to give all the infor­ma­tion about the event. Don’t for­get to include the address, date and time etc. You can use the visu­al com­mu­ni­ca­tion you have cre­at­ed to com­mu­ni­cate this infor­ma­tion, but it is com­pul­so­ry to include it in the event description.

Also remem­ber to pro­vide a link to the tick­et­ing page cre­at­ed for your event so that you can plan and con­trol your sales or registrations.

4. Selling your event with content

With Face­book you can write an engag­ing mes­sage to cap­ti­vate your read­ers and make them want to par­tic­i­pate in your event. Of course it is impor­tant to keep the same tone you use on your web­site or in your arti­cles! The iden­ti­ty of your com­pa­ny should be under­stood through the descrip­tion of your event.

State the activ­i­ties or work­shops in your event if there are any. A detailed plan can make a poten­tial par­tic­i­pant feel less hes­i­tant or even more eager to attend!

5. Inviting friends or prospects to your event on Facebook

A very use­ful tool to pro­mote an event on Face­book is the friend invi­ta­tion fea­ture. You, or the par­tic­i­pants, have the oppor­tu­ni­ty to send invi­ta­tions to the event in ques­tion! Take advan­tage of this oppor­tu­ni­ty to add as many prospects as pos­si­ble to your list of friends on Face­book in order to inform them about your event.

6. Using Facebook Ads

Face­book Ads is a paid solu­tion to pro­mote an event on Face­book. You can “Boost” your event by mak­ing it appear in the ads tab of Face­book users poten­tial­ly inter­est­ed in your activity.

You can man­u­al­ly choose which tar­gets to reach. By tar­get­ing a rel­e­vant audi­ence the results of your cam­paigns will be even more successful!

You now have all the tools you need to pro­mote an event on Face­book. You can choose the free ver­sion and focus on the qual­i­ty of your posts and your visu­al com­mu­ni­ca­tion. It is also a good idea to add Face­book Ads cam­paigns to your lock­er to boost the vis­i­bil­i­ty of your event!

Orga­nize an event

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