When you plan to organise an event, there are many ways to advertise it. Facebook is one of the most important tools to make your event known to as many people as possible thanks to its specially designed features.
Discover 6 tips to promote an event effectively on Facebook!
- Creating a Facebook company page
- Using the events tool
- Providing all the information about the event
- Selling your event with content
- Inviting friends or prospects to your event on Facebook
- Using Facebook Ads
1. Creating a Facebook company page
If you haven’t already done so, you need to create a Facebook page for your business to be able to promote an event. Don’t forget to take care of this page: it will be your company’s showcase and will show visitors what you do.
By being active on your page (posting, polling, replying to comments etc), you can create engagement such as “likes” and comments on your posts. Don’t forget to post photos, whether of your products, your venue, or yourself and your employees. A good corporate image is essential to make visitors want to attend your events.
To increase the visibility of your Facebook business page, take care of the content you publish to make your company ‘more human’ and bring you closer to your community.
2. Using the events tool
Facebook has the advantage of having a tool specifically designed for organising events. If you go to your page and click on the “Event” tab, you will see a button marked “Create an event”.
A visual communication is essential to promote an event. Indeed, an attractive poster will make visitors want to register and even better, to invite their friends and relatives.
Use images that are consistent with your brand image: a picture that is too far removed from your values and what you want to convey may mislead visitors and not send them the right message.
3. Providing all the information about the event
If you want your event to be a success, it is important to give all the information about the event. Don’t forget to include the address, date and time etc. You can use the visual communication you have created to communicate this information, but it is compulsory to include it in the event description.
Also remember to provide a link to the ticketing page created for your event so that you can plan and control your sales or registrations.
4. Selling your event with content
With Facebook you can write an engaging message to captivate your readers and make them want to participate in your event. Of course it is important to keep the same tone you use on your website or in your articles! The identity of your company should be understood through the description of your event.
State the activities or workshops in your event if there are any. A detailed plan can make a potential participant feel less hesitant or even more eager to attend!
5. Inviting friends or prospects to your event on Facebook
A very useful tool to promote an event on Facebook is the friend invitation feature. You, or the participants, have the opportunity to send invitations to the event in question! Take advantage of this opportunity to add as many prospects as possible to your list of friends on Facebook in order to inform them about your event.
6. Using Facebook Ads
Facebook Ads is a paid solution to promote an event on Facebook. You can “Boost” your event by making it appear in the ads tab of Facebook users potentially interested in your activity.
You can manually choose which targets to reach. By targeting a relevant audience the results of your campaigns will be even more successful!
You now have all the tools you need to promote an event on Facebook. You can choose the free version and focus on the quality of your posts and your visual communication. It is also a good idea to add Facebook Ads campaigns to your locker to boost the visibility of your event!