World Theatre Day takes place every year on March 27th to celebrate theatre culture. Established in 1961 by the International Theatre Institute (ITI), this day aims to promote theatre by organising various events in the United Kingdom and around the world. Whether it’s staging a well-known theatre production or hosting a conference or seminar about theatre, World Theatre Day is the perfect opportunity to bring together theatre enthusiasts and curious individuals wanting to explore this art form.
Discover all the key elements to consider, along with ideas for organising an event for World Theatre Day!
Summary
1. Define the goal of your event.
Dans un premier temps, vous devez savoir quel est l’objectif de votre événement pour la journée mondiale du théâtre. Que vous soyez une entreprise, une association, une troupe de théâtre ou un particulier, voici quelques exemples d’objectifs pour un événement autour du théâtre :
- Promote theatre: by offering free performances or organising educational and interactive activities, a theatre event helps promote this art form to the general public.
- Showcase your company or new production: if you’re organising a performance of your show on World Theatre Day, it provides an opportunity to attract spectators who could become regular visitors to your theatre.
- Bring together the theatre community: you can also choose to gather theatre professionals, such as actors, directors, technicians, and producers. This creates a chance to foster networking, exchange, and collaboration.
- Fundraising: for an association, community theatre, or independent theatre company, World Theatre Day is the perfect moment to collect donations.
- Recruit new artists: if you’re short on members in your troupe or simply want to expand it, you can organise an audition to celebrate the day.
2. Set your budget
It is important to plan a budget for your event. You should make a list of the key costs to include in your budget forecast:
- Venue rental: for a theatre event, this is one of the main expenses. The rental price can vary depending on the size, location, and reputation of the venue.
- Production: this includes expenses for set design, costumes, lighting, sound, video, and projection.
- Salaries for technicians, actors, speakers, directors, etc.
To ensure your budget doesn’t exceed what you’ve planned, consider reaching out to sponsors or benefactors who can help fund your project. They can provide financial, material, or service-based support. If you can’t or don’t want to invest in the event, you can always opt to organise an event with no budget.
3. Find the venue for your event
The next step in organising your event for World Theatre Day is choosing the venue! Accessibility, size, budget, capacity, and whether it’s outdoors or indoors are all factors to consider when making your choice.
Here are some venue ideas where you can organise your theatre event:
- A theatre: the most obvious option, with various types available: commercial theatres or community and independent theatres.
- A performance hall: another suitable choice for a theatre event, especially if you’re looking for a more intimate venue.
- Public spaces: if you want to make your event accessible to as many people as possible, parks, public squares, museums, etc., are ideal locations.
Using an access control solution will ensure you don’t exceed the maximum capacity of your chosen venue.
4. Choose the type of event
To celebrate theatre in all its forms, here are some event ideas you can organise for World Theatre Day:
- A theatre performance: you can invite local theatre troupes or organise an internal performance with members of your troupe.
- Theatre workshops: this activity can be adapted for any age group. Improv workshops, set and costume creation, playwriting, etc. These are just a few workshop ideas you can implement.
- An exhibition or a conference on the history of theatre: for World Theatre Day, highlight the key moments, plays, and figures that have shaped the history of theatre.
- Readings of plays: you can invite local or international authors to introduce new works to the audience.
- A theatre tour: offer behind-the-scenes access by including visits to the dressing rooms, backstage areas, and stage.
4. Promote your event
Final step in organising your event for World Theatre Day: promoting it!
There are several communication methods you can implement to spread the word about your World Theatre Day event:
- Sending an e-mail to your database allows you to share all the necessary information: date, time, location, etc.
- Using social media is essential for reaching a large audience. You can also choose to run paid ads to reach an even wider public.
- Public displays, with posters or flyers, will help you get noticed. Consider placing your event in shop windows, stores, theatres, or on the streets.
Finally, once your event is over, be sure to ask your participants for feedback via email. This will help you improve future events. Also, thank everyone who contributed to making the event possible and share photos of it on social media.
To easily organise your event for World Theatre Day, Weezevent offers you solutions for online ticketing and registration, access control, cashless payment, as well as marketing and CRM tools!
