Boost online registrations for your professional event with LinkedIn Events

Are you organ­is­ing a pro­fes­sion­al event — a con­fer­ence, trade show, sem­i­nar, etc. — and want to boost your online reg­is­tra­tions? LinkedIn allows you to cre­ate events for free via your own pro­file or an organ­i­sa­tion page. Take advan­tage of this fea­ture now by dis­cov­er­ing our 4 ways to best use LinkedIn Events for man­ag­ing online reg­is­tra­tions for your pro­fes­sion­al event.

Sum­ma­ry

1. Cre­ate your LinkedIn event for free
2. Invite your LinkedIn net­work
3. Sell tick­ets via your tick­et­ing link
4. Col­lect and use your attendee data

1. Create your LinkedIn event for free

Go to www.linkedin.com and log in to your account. Then scroll down the home page to find the Events sec­tion on the left, and click on the ＋ just to the right.

Note: Be care­ful when choos­ing the right Organ­is­er. This could be your own pro­file or your organisation’s page.

Then pro­vide the rel­e­vant infor­ma­tion on your event, includ­ing the name, loca­tion, date, sched­ule, descrip­tion, etc. Add some colour to your LinkedIn event by insert­ing a logo and a cov­er pic­ture of your trade show, sem­i­nar, con­fer­ence, work­shop, etc.

Final­ly, add a link that redi­rects users to your tick­et­ing sys­tem (see point 3 of this arti­cle).

2. Invite your LinkedIn network

A con­sid­er­able advan­tage of LinkedIn Events is that you can direct­ly invite peo­ple from your net­work to attend your event. And this is as intu­itive for them as it is for you. In two clicks, you can invite who­ev­er you want, and in just one click they can accept your invite via noti­fi­ca­tion.

They them­selves can then invite their con­nec­tions. If your event is attrac­tive enough, you can cre­ate a high­ly use­ful snow­ball effect. More­over, when you con­firm your event, a pub­li­ca­tion on your LinkedIn pro­file will be auto­mat­i­cal­ly gen­er­at­ed. Its for­mat will be dif­fer­ent from oth­er con­tent pub­lished on the plat­form. Attrac­tive­ness guar­an­teed!

3. Sell tickets via your ticketing link

Do tick­ets for your event need to be pur­chased? LinkedIn Events allows you to add a tick­et­ing link to your event. To do this, cre­ate your tick­et­ing sys­tem via Weezevent and use your auto­mat­i­cal­ly gen­er­at­ed cus­tomis­able mini-site or inte­grate a wid­get into your web­site. Then enter your tick­et­ing link into the “Tick­et­ing web­site” field of your LinkedIn event.

If your event is free, using a reg­is­tra­tion sys­tem such as Weezevent allows you to col­lect valu­able data on your atten­dees. This is kept in your Weez­Tar­get CRM, which is auto­mat­i­cal­ly updat­ed with each new reg­is­tra­tion.

4. Collect and use your attendee data

Know­ing that x peo­ple from your LinkedIn net­work are attend­ing your event is use­ful; obtain­ing and stor­ing addi­tion­al infor­ma­tion in a CRM is even bet­ter. So, by redi­rect­ing atten­dees of your LinkedIn event to your tick­et­ing sys­tem or Weezevent reg­is­tra­tion site, you can retrieve their email address­es, posi­tion, com­pa­ny, and any oth­er infor­ma­tion request­ed via the reg­is­tra­tion form — as well as infor­ma­tion on those who have reg­is­tered but don’t use LinkedIn.

With Weez­Tar­get, you can seg­ment your con­tacts into dis­tinct groups and launch tar­get­ed email cam­paigns. We give you all the essen­tial tips in our arti­cle, CRM for pro­fes­sion­al events: com­mu­ni­cat­ing bet­ter.

Now you know how to pro­mote your pro­fes­sion­al event with LinkedIn Events. But this is only the first brick in your event’s over­all organ­i­sa­tion. Dis­cov­er all our solu­tions and fea­tures for organ­is­ing a suc­cess­ful pro­fes­sion­al event by click­ing on the but­ton below:

Organ­is­ing a pro­fes­sion­al event