Alexandra Palace

Move on from paper tokens to digital system to give customers a better experience.

In 2019 Alexan­dra Palace used the Weezevent cash­less solu­tion dur­ing the PDC World Darts Cham­pi­onship to replace bar tokens and bring pay­ments at food traders under one sys­tem.

The intro­duc­tion of ful­ly brand­ed RFID pay­ment cards enabled the 80,000 atten­dees across the series to top up in advance or on site result­ing in a safer and more secure method of pay­ment. Both when col­lect­ing the cards and using them at the bars result­ed in few­er queues and quick­er ser­vice from which atten­dees, bar staff and traders all ben­e­fit­ted.

Reduce queueing time at the token booths and at the bars.

Alexan­dra Palace want­ed to enable its cus­tomers to max­imise the time spent enjoy­ing them­selves and reduce time wast­ed in queues. This was achieved to a very high lev­el. Queues at the top up booths were slashed to less than 30 sec­onds, the bar was able to deliv­er light­en­ing quick ser­vice and the hawk­ers roamed the are­na to great effect.

Any­one who has been to the World Darts at Alexan­dra Palace knows that hav­ing a great day out is key for cus­tomers. The out­fits, the sing-alongs, ban­ter between the tables and the stands all add to the unique atmos­phere.

Elimination of fraud and handling errors.

Weezevent deployed 100 devices at the var­i­ous points of sale and top up booths which han­dled over 2,000 trans­ac­tions an hour. All these pay­ments and top ups were fed into the organ­is­ers’ dash­board enabling the team to track the spend in real time. As a result the organ­is­er was able to improve the speed and accu­ra­cy of the finan­cial rec­on­cil­i­a­tion.

Remov­ing cash and paper tokens from the bars and food out­lets reduced to instances of fraud or han­dling errors to zero. All the con­ces­sions enjoyed using this sys­tem and were hap­py to focus on the ful­fil­ment side of orders with­out hav­ing to wor­ry about the count­ing tokens or issu­ing change.

Understand the customer spending behaviour and make operational improvements.

Behind all the tech and cus­tomer sat­is­fac­tion, our solu­tion deliv­ered detailed data to Alexan­dra Palace about what was bought, when it was bought and by whom.

Hav­ing this insight into the cus­tomer habits and behav­iour is key to improv­ing audi­ence demands and mak­ing oper­a­tional changes. This depth of data val­i­dates changes to an event designed to improve things and reduces the risk of get­ting things wrong.