Cross-Selling, a simple way to make additional sales

Cross-Selling, a simple way to make additional sales

You can sell more than tick­ets to your atten­dees using Cross-Sell­ing. Just add any item you would like to sell on your tick­et­ing plat­form. This includes prod­ucts and ser­vices such as park­ing, meals, mer­chan­dise and more. They are auto­mat­i­cal­ly sug­gest­ed to your cus­tomers when they pur­chase their tick­ets. Your imag­i­na­tion is the only limit!


  1. Tick­ets and t‑shirts in the same basket
  2. E‑mail invoice
  3. Col­lec­tion on the day of the event
  4. From the planner’s point of view
  5. Ideas for addi­tion­al sales
  6. New pos­si­bil­i­ties

1. Tickets and t‑shirts in the same basket

Once your cus­tomers have cho­sen their online tick­et, they can select the prod­ucts and ser­vices that you have made avail­able for sale online.

The inter­face is the same as the one dis­play­ing tick­et sales and all pur­chas­es are done in one step. Once the order is placed in the bas­ket the cus­tomer pro­ceeds with their order as usual.

2. E‑mail invoice

Once their order is placed your atten­dees receive their tick­ets and a sum­ma­ry of any prod­ucts and ser­vices they ordered, as well as an invoice if they have request­ed one.

Your book­keep­ing is made eas­i­er and you won’t have cash to deal with at your event.

3. Collection on the day of the event

You are informed in real time about the num­ber of prod­ucts and ser­vices to be dis­trib­uted on the day of your event. The nec­es­sary stock is updat­ed in real time in your tick­et­ing soft­ware. Your attendee just shows up at your event’s col­lec­tion point.

Main ben­e­fit: Easy man­age­ment and cer­tain­ty that all atten­dees will be there at the event, at the very least to col­lect their purchases.

4. From the planner’s point of view

As with our tick­et­ing, we have made this as sim­ple as pos­si­ble. You know in advance and in real time the num­ber of items to pro­vide on the day of the event. You can man­age your stock eas­i­ly, using a sim­ple export of attendees.

Online set-up only takes a few min­utes: you cre­ate an item and its vari­a­tions (e.g. T‑shirts for men/women, sizes S, M, L, XL…) and then make it avail­able online with the var­i­ous fea­tures you want. Sim­ply add it to one of your events using the search field.

Our cross-sell­ing option is includ­ed and direct­ly acces­si­ble from your Weezevent inter­face, make sure you make the most of it. Every­thing is explained in this arti­cle: Sell more than tick­ets using cross-sell­ing.

5. Ideas for additional sales

To pro­mote your brand at your event and pro­vide you with addi­tion­al income, here are a few ideas for prod­ucts and ser­vices you can start sell­ing ahead of your event:

  • Clothes in your event’s branding
  • A goody bag (pass, stick­ers, pen, tote-bag…)
  • Sports equip­ment (swim­ming cap, knee-pads, bibs…)
  • Spin-off prod­ucts from your event (cat­a­logue of the exhi­bi­tion, poster…).
  • Food and drinks to col­lect onsite
  • A map or signed item
  • Sta­tionery (pens, pads, folders…).
  • A valet ser­vice, a park­ing spot, pri­or­i­ty access…
  • A loy­al­ty card
  • Cash­less top-up

6. New possibilities

It is now pos­si­ble to acti­vate cross-sell­ing only in the buy­er form. This is the form the buy­er fills in as they place their order, even if they are not attend­ing the event them­selves. The ben­e­fit? Addi­tion­al items are only sug­gest­ed to the buy­er, rather than all atten­dees includ­ed in the order. For instance, this pre­vents you from sug­gest­ing pur­chas­ing a park­ing space to every fam­i­ly mem­ber attend­ing your event, as they’ll only need one car.

In order to best pre­pare your cross-sell­ing offers use a profes­sional solu­tion like Weezevent. Dis­cov­er all our oth­er fea­tures by click­ing below:

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