How to create a website for your event

You don’t have a web­site? Cre­ate your own event mini-site quick­ly and eas­i­ly with Weezevent to devel­op your pres­ence online. A web­site allows you to present your event and to com­mu­ni­cate with your pub­lic on a plat­form that is acces­si­ble at any time. Here are our top tips to ensure that your web­site reflects your event.

Summary

1. Why cre­ate a web­site for your event?
2. How to cre­ate a web­site for your event?
3. What con­tent should you add to your web­site?

1. Why create a website for your event?

What­ev­er the nature of your event, you want your audi­ence to be able to buy a tick­et or reg­is­ter their atten­dance. Cre­at­ing a web page for your event is an essen­tial step in devel­op­ing its vis­i­bil­i­ty. A web­site is also a sign of pro­fes­sion­al­ism and adds cred­i­bil­i­ty to your project.

Cre­at­ing a web­site for your event will also allow you to gath­er all the use­ful infor­ma­tion for your audi­ence, as well as pro­vide a tick­et­ing or reg­is­tra­tion mod­ule. Your future par­tic­i­pants will save time by find­ing every­thing they need on a sin­gle web­site.

2. How to create a website for the event?

There are sev­er­al options when it comes to cre­at­ing a web­site:

• Devel­op a web­site your­self. If you have the nec­es­sary com­put­er skills, reg­is­ter a domain name, code and design a site, then you can cre­ate your own web­site.
• Use an agency. You can use a web agency who can cre­ate your web­site to fit your bud­get.
• Cre­ate and use a mini-site for free from a self-ser­vice solu­tion. When you cre­ate your event on our tick­et­ing plat­form WeezTick­et, we offer you a free mini-site. It can be cus­tomised with your own assets and inte­grates the tick­et­ing and reg­is­tra­tion mod­ule.

3. What content to add to your website?

Once you have cho­sen how to build your web­site you will need to fill it with the infor­ma­tion that is impor­tant for your par­tic­i­pants.

Dis­cov­er dif­fer­ent con­tent to inte­grate, cus­tomis­able for free with our mini-site cre­ation tool.

A relevant title

The title of your event is con­fig­ured dur­ing the set­up and appears as the title on your mini-site. To change it you will have to change the title of your event from your event con­fig­u­ra­tion page.

Short, clear and dynam­ic.

Short, clear and dynam­ic titles have more impact and are more eas­i­ly remem­bered. They should be rel­e­vant to your event but not a long descrip­tion of it.

The title is very impor­tant for search engine opti­miza­tion (Google, Yahoo, etc.). If your event title is a wide­ly used name on the Inter­net you will prob­a­bly appear very far down the list of search results.

It is also pos­si­ble to cus­tomise the address of your mini-site that is dif­fer­ent from the name of your event. It is this URL (Inter­net address) that you com­mu­ni­cate to your audi­ence.

Integrate a banner

The first vis­i­ble ele­ment of your mini-site.

The ban­ner is the first thing that your par­tic­i­pants see. The ban­ner adds colour to your mini-site and your par­tic­i­pants can eas­i­ly iden­ti­fy which event it is.

The ban­ner appears before the title of your event so it can be use­ful to include the name of the event in this image. You can also include impor­tant infor­ma­tion such as dates and loca­tion. We rec­om­mend that you insert a ban­ner in the for­mat 600x200px (px = pix­els) by click­ing on the “Add a ban­ner” but­ton.

Display your event image

Your event poster.

To pro­mote your event you have prob­a­bly cre­at­ed a poster. Don’t hes­i­tate to inte­grate this into your mini-site to pro­vide addi­tion­al infor­ma­tion and enrich the immer­sion of your par­tic­i­pants into your graph­ic uni­verse.

Adapting the colour of the buttons, the background and the font

The har­mo­ny of your mini-site.

Choose colours that respect the graph­ic ele­ments present in your page, logo, ban­ner, visu­al, etc. You can also change the colour of the but­tons on your site.

The back­ground of your mini-site, plain or the­mat­ic, must also be in keep­ing with your theme and the colours of your event.

Add different types of content

More con­tent for your mini-site.

In addi­tion to your tick­et­ing mod­ule you can add dif­fer­ent con­tent blocks to your mini-site. You can add text, a title, an image, a carousel of sev­er­al images, or a video host­ed on Youtube or Dai­ly­mo­tion.

You can also add addi­tion­al con­tent such as files, Face­book com­ments, links to your social net­works, or direct shar­ing but­tons on social net­works.

No mat­ter how much con­tent you want to dis­play, a click­able but­ton is always vis­i­ble so that your future par­tic­i­pants can access your sales or reg­is­tra­tion mod­ule at any time dur­ing the book­ing process.

Information about your event

On the right-hand col­umn of your mini-site, 4 blocks are pre-filled with:

• the cal­en­dar of your event,
• its loca­tion,
• your con­tact details
• the option to share on social net­works.

All this infor­ma­tion is tak­en from your event set­up and is par­tic­u­lar­ly use­ful for your audi­ence.

General options

You can choose whether or not to dis­play your mini-site in search engines or pro­tect your mini-site with a pass­word should it be a pri­vate event.

Don’t for­get to spec­i­fy the image that appears on social net­works when you or your par­tic­i­pants share the link of your mini-site.

Final­ly, cus­tomise the fav­i­con of your mini-site (the icon illus­trat­ing your page on the tabs of Inter­net browsers) or the upload options plus the lan­guage of your mini-site.

BONUS: Premium Mini-Site customisation option

To fur­ther cus­tomise your mini-site you can con­tact our cus­tomer ser­vice depart­ment direct­ly.

Con­tact an advi­sor