Christmas is coming: reward your attendees’ loyalty!

The fes­tive peri­od is often a byword for gen­eros­i­ty. In this arti­cle, we pro­pose 3 ideas you can use to reward your atten­dees, end the year on a pos­i­tive note in their minds, and poten­tial­ly boost your rev­enue all at once.

1. Special ‘festive period’ price

The end of the year is fast approach­ing. Are you look­ing to cre­ate a spe­cial price for the occa­sion?

The Weezevent tick­et­ing sys­tem allows you to set up a tem­po­rary price in just a few clicks. To do this, go to your organ­is­er inter­face and choose the event that will have this spe­cial price.

Then, add a new price for your event via the tab Con­fig­ure > Tick­et types and sell­ing.

To set the valid­i­ty peri­od for this new price, select a start date and an end date.

Tip: We advise you to choose an explic­it and clear price title which your atten­dees will eas­i­ly under­stand.

All you have to do now is com­mu­ni­cate this spe­cial price through a newslet­ter or your social net­works, for exam­ple. Feel free to add your end-of-year wish­es for a bet­ter effect!

2. A promo code for your most loyal attendees

In just three steps, cre­ate a pro­mo code and send it to the peo­ple you’d like to reward for their loy­al­ty!

1. Identify your most loyal attendees

Select your most loy­al atten­dees accord­ing to your own cri­te­ria: num­ber of times they’ve come to your events, aver­age bas­ket, cat­e­gories of tick­ets pur­chased, and so on.

Once you’ve iden­ti­fied the atten­dees, add them to this Excel file, which you can import into the Weez­Tar­get CRM (Tools > Imports > Import a con­tact list).

Tip: Cre­ate a group with a clear name so you can iden­ti­fy them eas­i­ly and mon­i­tor your future campaign’s sta­tis­tics.

2. Create your promotion code

Next, gen­er­ate a list of pro­mo­tion codes via your WeezTick­et tick­et­ing inter­face. Dis­cov­er the steps to take in this arti­cle from our online help sec­tion.

3. Create your mailing campaign

Import your pro­mo codes into Weez­Tar­get by click­ing on Tools > Dis­count Codes.

Cre­ate an email cam­paign and name it (as an exam­ple) ‘Fes­tive Sea­son Pro­mo Code’, with the pre­vi­ous­ly cre­at­ed group as recip­i­ents.

When you are cre­at­ing your cam­paign, in the sec­ond step, the Con­cep­tion tab, acti­vate the fea­ture ‘Pair a dis­count code to each con­tact’ and select the list you’ve already import­ed.

3. Organise a competition

To pro­mote your events in a pos­i­tive way, you can organ­ise a com­pe­ti­tion on social net­works. The choice of prize is up to you, but as an exam­ple, you can offer a tick­et for your next event, VIP access, or an exclu­sive dis­count code.
Set­ting sim­ple con­di­tions for par­tic­i­pa­tion, such as fol­low­ing your social net­works and shar­ing your com­pe­ti­tion post, will help you reach a wider audi­ence and grow your com­mu­ni­ty.

To find out more about pro­mot­ing your events on social net­works, dis­cov­er our blog post: 5 Social Media Strate­gies to Help Pro­mote Your Next Event.

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What­ev­er way you’d like to reward your atten­dees, we can help you set it up! Feel free to ask our cus­tomer ser­vice to sup­port you.

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