Are you an event organiser and at the planning stage? You’ll have to work hard to attract as many attendees as possible and ensure the booking flow is quick and easy. Read our 7 tips to increase your chances of selling out your event.
Summary
- Create an online ticketing system
- Use your database effectively
- Detail the content of your event
- Specify your event’s location
- Promote your event on social networks
- Organise a competition for winning tickets
- Join forces with another organisation
1. Create an online ticketing system
Using an online ticketing solution is the best way to encourage audiences to register in advance to attend any type of event. With an online ticketing system, attendees have the possibility to buy their ticket from the comfort of their sofa. The time spent buying and paying for the ticket is dramatically reduced, much to the delight of event organisers.
Bonus: Discover how Alta Lumina offers an outstanding overall experience, right from the moment you book your ticket.
2. Use your database effectively
Before trying to attract new attendees, make sure that attendees from previous visits have bought a ticket for the next one. With an events-based CRM tool like WeezTarget segment your ticketing data into groups in just a few clicks. In the case mentioned here, filter your contacts to display those who have attended one or more of your events AND have not yet purchased a ticket for your next edition.
Encourage them to buy a ticket by sending them a targeted email campaign. Include a choice of photos from the previous event, a preview of the experience on offer, a message from the headliner and so on. Your previous attendees are easy targets when it comes to filling your future event.
Info: WeezTarget complies with the EU General Data Protection Regulation by giving all organisers the possibility to manage email opt-in and unsubscribe requests.
3. Detail the content of your event
You’re convinced that your event is the best in the world. However, this won’t be obvious at first glance to someone on the outside. If your event is indeed the best, prove it! Detail what makes your event unmissable on your website, your Weezevent mini-site, your social media networks or your email campaigns. Videos, photos, headliners, on-site services and activities, websites, a graphic charter … everything is useful for showing that your event will deliver an extraordinary experience. No one attends a gathering unless they’re convinced it will be exciting.
4. Specify your event’s location
The event’s location is hugely important. Public transport accessibility, weather arrangements, available services and so on will play a major role in the decision-making process for potential attendees.
At the same time, publicising the areas of interest, accommodation and shops in the town or city where the event is taking place will make it more attractive. And instead of just promoting the event, you’ll also be promoting your region. Some attendees will come from outside the town/city or region, and may be tempted to stay in the area for a few days.
5. Promote your event on social networks
Social media networks are an increasingly important part of an events’ communication strategy, as their pages are viewed by thousands of people. Feeding social channels regularly with relevant content creates publicity for your event quickly and successfully. On your pages, make sure you redirect your followers to your website to allow them to find the information they’re looking for, and to lead them to your ticketing page.
6. Organise a competition for winning tickets
Create a competition on Facebook, Twitter or Instagram to offer the chance to win a free ticket or VIP upgrade for those who share your post. Track how quickly shares spread when those taking part in the competition share your post on their own pages. This provides a great way to increase the number of visitors to your site.
7. Join forces with another organisation
Look for organisations with a similar activity to yours to help you promote your event. If you’re organising a concert, ask for the support of a local radio station to promote your event. Return the favour by placing posters with their logo at your event or give them some tickets to attend. If you’re organising a sporting event, ask local shops that sell sports products to join you in distributing promotional material for the event. Building partnerships is an effective way of asking for help.
There are a thousand ways to organise an event, but some of these best practices will help point you in the right direction. Weezevent develops tools designed to facilitate the work of organisers. Discover all the features of our online ticketing, access control, cashless payment and CRM solutions by clicking on the button below:
