5 Marketing Strategies To Try for Your Next Events

5 Marketing Strategies To Try for Your Next Events

You have host­ed events in the past and sigh when the event hap­pens, and bare­ly any­one shows up. This does not have to be a prob­lem any longer. Take some steps to sharp­en dif­fer­ent mar­ket­ing strate­gies so more peo­ple attend your events every time.

Sum­ma­ry

    1. Try a go-to marketing strategy

    Imple­ment­ing a go-to-mar­ket strat­e­gy you will get on track with enhanc­ing atten­dance out­put for your next event.

    A go-to-mar­ket strat­e­gy defines your spe­cif­ic prod­uct or ser­vice, its cus­tomer base, and how you will dis­trib­ute this to the pub­lic. This strat­e­gy will:

    • Boost your brand image.
    • Increase sales.
    • Define val­ue propo­si­tions for each prod­uct or ser­vice you offer.
    • Inte­grate dif­fer­ent tac­tics for attract­ing your cus­tomer base.

    As the needs of your cus­tomer base change, you may have to refine your go-to-mar­ket strat­e­gy to fit buy­er trends. The most impor­tant tac­tic is to have mul­ti­ple pub­lic rela­tions efforts to get your even­t’s name out to the pub­lic. Think press releas­es, or part­ner­ing with a notable com­pa­ny to do a giveaway.

    2. Host a giveaway to promote the event

    Speak­ing of give­aways, you can host a social media cam­paign where you have your fol­low­ers pro­mote a post about your upcom­ing event. The give­away item can be a tick­et for your event or a cred­it towards a a prod­uct or ser­vice you offer dur­ing the event.

    Have each fol­low­er like the post, tag at least three friends in the com­ments, and share the post to their Face­book or Insta­gram sto­ries. Your event will have the oppor­tu­ni­ty to reach new peo­ple that already do not fol­low your social media page.

    Give fol­low­ers oppor­tu­ni­ties for addi­tion­al entries. For exam­ple, if your give­away lasts for five days, you can have your fol­low­ers share the post to their sto­ries at least once a day for addi­tion­al entries.

    As your cur­rent fol­low­ers spread the word to their friends, it will boost how many peo­ple know about your upcom­ing event. Plus, you may receive addi­tion­al fol­low­ers dur­ing the social media cam­paign if the peo­ple tagged in the com­ments find that they like your event enough to fol­low your social media page.

    Think of it as a Domi­no effect. As more peo­ple are informed about your event and con­tin­ue to share it on social media, it is a free way to increase fol­low­ers and sales.

    3. Host a digital or hybrid event

    Go beyond in-per­son events and try a dig­i­tal gath­er­ing to increase the like­li­hood of more peo­ple join­ing. Your dig­i­tal event will not be lim­it­ed to peo­ple with­in the local area.

    Not every­one can attend in-per­son events due to a lack of babysit­ting arrange­ments for chil­dren, or oth­er sched­ul­ing dif­fi­cul­ties. Going dig­i­tal allows atten­dees to come to your event and still enjoy your content.

    Find a plat­form that works best for you so you can host more dig­i­tal events as you are wait­ing to host your next in-per­son event. Reg­u­lar dig­i­tal events in between phys­i­cal ones can increase cus­tomer engagement.

    Stream the in-person event for people to watch digitally

    Anoth­er option is to organ­ise hybrid events. It is a great com­bi­na­tion of a vir­tu­al, live, and in-per­son event with many advan­tages. Aside from greater engage­ment and more expo­sure, it can sig­nif­i­cant­ly improve the return on investment.

    Stream­ing an in-per­son event for oth­er peo­ple to watch on a dig­i­tal plat­form is a great way to increase atten­dance out­put even if those dig­i­tal­ly join­ing are not organ­i­cal­ly present. Host­ing the event phys­i­cal­ly and dig­i­tal­ly can also enhance your brand image so that those attend­ing dig­i­tal­ly may become inter­est­ed in attend­ing your next event in person.

    You should try to have vir­tu­al tick­ets avail­able for a dig­i­tal expe­ri­ence of your in-per­son event. Brain­storm ways that dig­i­tal atten­dees can get val­ue from your com­pa­ny out of join­ing your event.

    Try these tac­tics to cre­ate val­ue for your dig­i­tal attendees:

    • Give out dig­i­tal coupons for clients to use towards their next pur­chase of a tick­et for your in-per­son event.
    • If you offer addi­tion­al prod­ucts or ser­vices at your in-per­son events, like mer­chan­dis­ing or park­ing ser­vice, give them a cred­it to use in your next in-per­son event.
    • Offer a dis­count for order­ing your event’s merchandising.

    Anoth­er fun way to cre­ate val­ue is to dish out free dig­i­tal merch, such as:

    • Vir­tu­al calendar.
    • Vir­tu­al wall­pa­pers for their smartphone.

    4. Do online ticketing

    Online tick­et­ing makes it eas­i­er to com­plete event check-ins for atten­dees. Rather than atten­dees pick­ing up a phys­i­cal tick­et from a venue before the event, they can pull up the tick­et code on their smart­phone dur­ing check-in.

    When poten­tial atten­dees see your event post, they will be more desir­ing to com­plete the tick­et pur­chase vir­tu­al­ly for con­ve­nience purposes.

    If you have a free event that requires reg­is­tra­tion, atten­dees can reg­is­ter with­in min­utes and receive their tick­ets via email. With Weezevent, you will not have to pay a fee if you are host­ing a free event.

    5. Host a sale

    If clients hear that they will be get­ting a deal for the tick­ets for your event, as well as for the addi­tion­al prod­ucts and ser­vices you offer, they will be more apt to make a pur­chase. While you will sell at a low­er price per unit, more peo­ple may be attract­ed to the pos­si­ble savings.

    Reduced price ticket sales

    You can try to encour­age peo­ple to pur­chase vir­tu­al tick­ets in advance rather than tick­ets at the door. For exam­ple, your tick­ets sold in advance may cost $15 online and $20 at the door. It will per­suade atten­dees to pur­chase tick­ets ahead of time so that they can save the extra $5 they would be spend­ing at the door.

    You can go one step fur­ther by play­ing with dif­fer­ent rates depend­ing on how far in advance the tick­et is pur­chased, estab­lish­ing an ear­ly bird tick­et strat­e­gy.

    6. Final thoughts

    Mar­ket­ing is a cre­ative inter­pre­ta­tion of how you want to present your prod­ucts and ser­vices to your clien­tele. As long as you make the expe­ri­ence valu­able for your cus­tomers, they will be more will­ing to sup­port your event.

    Craft­ing a go-to-mar­ket strat­e­gy is as sim­ple as answer­ing the ques­tions of who, how, and, where. Who is your cus­tomer base? How will you dis­trib­ute your event tick­ets to your poten­tial clien­tele? Where will your event take place?

    Enhance your brand image with a go-to-mar­ket strat­e­gy that works for your event!


    Are you organ­is­ing an event and need help with your online tick­et­ing, access con­trol or cash­less pay­ments? Don’t hes­i­tate to check with our team how Weezeevn­t’s tech­nol­o­gy can help:

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