How to promote your next conference with a dedicated webinar

How to promote your next conference with a dedicated webinar

When it comes to pro­mot­ing a con­fer­ence, the rep­u­ta­tion of the speak­ers is of course one of your main assets. How­ev­er, it can be more use­ful to sched­ule the best speak­ers as opposed to the most renowned. Those who are most knowl­edge­able about the sub­jects cho­sen, and who have the best approach to shar­ing this knowl­edge, may not have the recog­ni­tion they deserve.

If this is the case, how can you per­suade your audi­ence to believe your promis­es and pur­chase a tick­et for your con­fer­ence? What’s the best way to high­light a speaker’s tal­ents? Webi­na­rs are among the best solu­tions to con­sid­er, and we pro­vide you with the keys to their suc­cess.

Sum­ma­ry

  1. Opt for webi­na­rs
  2. Col­lect reg­is­tra­tions
  3. Lead accord­ing to your pre­ferred style
  4. Com­mu­ni­cate after your webi­nar

1. Opt for webinars

As a con­fer­ence organ­is­er, you should give your poten­tial atten­dees a clear idea of what to expect in order to encour­age them to pur­chase tick­ets. You should prove your speak­ers’ cre­den­tials and demon­strate the val­ue of the con­tent on offer to your audi­ence.

To do this, it is high­ly rec­om­mend­ed that you cre­ate a blog in which you can pub­lish high-qual­i­ty arti­cles. This will demon­strate your grasp of your con­fer­ences’ themes and your abil­i­ty to iden­ti­fy spe­cial­ists in these sub­jects. In this arti­cle, we sug­gest that you go even fur­ther by organ­is­ing free webi­na­rs to sig­nif­i­cant­ly increase inter­est in your future con­fer­ences.

Free webi­na­rs are per­fect for pre­sent­ing your speak­ers to your audi­ence and giv­ing the lat­ter more details about the actu­al con­tent of your con­fer­ence. They also pro­vide a fan­tas­tic tool for devel­op­ing your own guest list, and encour­age those who vis­it your site/blog to get involved. These peo­ple tend to see videos as much more appeal­ing than pure text. They will there­fore be much more pre­pared to give you their email address in exchange for a free tick­et for an exclu­sive webi­nar.

Don’t for­get that the email address­es you col­lect are a gold­mine. In them, you will have a high­ly tar­get­ed list of poten­tial atten­dees among whom you can pro­mote your future con­fer­ences.

2. Collect registrations

Webi­na­rs are easy to imple­ment, and the tech­no­log­i­cal tools avail­able online — such as Google Hang­outs, join.me and Zoom — have the fea­tures you need to organ­ise every­thing.

Once you’ve made your choice, com­mu­ni­cate wher­ev­er you see fit and redi­rect poten­tial atten­dees to a ded­i­cat­ed reg­is­tra­tion page, on which you will have cus­tomised the infor­ma­tion fields that you need. You will thus have use­ful data on your guests before the webi­nar. This will allow you to gain an idea of which themes inter­est your atten­dees — pro­vid­ing you have designed your reg­is­tra­tion form.

Once they have reg­is­tered, your atten­dees will receive an email in which you will pro­vide details con­cern­ing the time and date of the webi­nar, as well as a link that they can use to attend. Alter­na­tive­ly, you can cre­ate a ‘first-come, first-served’ webi­nar by send­ing this link to your list of atten­dees.

3. Lead according to your preferred style

Webi­nar tools are very use­ful and their design is gen­er­al­ly easy to grasp. More­over, their fea­tures go a long way in allow­ing you to inter­act with your audi­ence.

Gen­er­al­ly speak­ing, you can have up to 4–6 peo­ple vis­i­ble on the screen at the same time via their web­cams or smart­phones. This is an excel­lent way for mem­bers of your audi­ence to famil­iarise them­selves with your speak­ers. In just one click, you can share your screen and allow your audi­ence to see exact­ly what you can see. This is ide­al for shar­ing pre­sen­ta­tions or web­sites. If you pre­fer not to share your screen, you can sim­ply send doc­u­ments that all of your atten­dees can access.

If you wish to inter­act with your audi­ence, atten­dees can com­mu­ni­cate with you using an instant mes­sag­ing win­dow. This enables them to ask you ques­tions as the webi­nar pro­gress­es. You can choose whether to respond as time goes on or wait for the end of the ses­sion.

This fea­ture also allows you to imple­ment a ques­tion-and-answer ses­sion at the end of your webi­nar, dur­ing which your audi­ence can ask ques­tions relat­ing to your future con­fer­ence.

4. Communicate after your webinar

Your inter­ac­tion with your audi­ence doesn’t end with your webi­nar. Main­tain­ing com­mu­ni­ca­tion with mem­bers of your audi­ence depends on you alone. For exam­ple, you can send them a sur­vey with ques­tions that are spe­cif­ic to your con­tent, or ask them for sug­ges­tions for future themes. This infor­ma­tion can be par­tic­u­lar­ly use­ful, and allows you to adjust the for­mat of your future webi­na­rs. This, in turn, will enable you to sell more tick­ets for your con­fer­ence.

Anoth­er option is avail­able to you. Send a gen­er­al email thank­ing atten­dees for com­ing and include a link to your conference’s tick­et­ing ser­vice. If they liked your webi­nar, they will be much more like­ly to attend the event in per­son and rec­om­mend it to oth­ers.

The quick prepa­ra­tion time and rel­a­tive­ly low cost of webi­na­rs make them an oppor­tu­ni­ty wait­ing to be seized for con­fer­ence organ­is­ers. This not only helps build atten­dees’ loy­al­ty, but also allows you to test con­tent with­out tak­ing any risks. You can thus dis­cov­er what is appeal­ing and what makes your tick­ets sell.

Are you already start­ing to envis­age the webi­nar that will go with your con­fer­ence? Is your future con­fer­ence already being pre­pared? With our tools, enjoy access to all the fea­tures you will need. Col­lect your reg­is­tra­tions, edit your tick­ets, con­trol access rights, com­mu­ni­cate with your atten­dees, and much more by click­ing on the but­ton below:

Organ­is­ing a con­fer­ence

Share this article