How to communicate in order to boost your fundraiser

How to communicate in order to boost your fundraiser

Before launch­ing a fundrais­ing cam­paign, it’s essen­tial to reflect on your com­mu­ni­ca­tion strat­e­gy in order to achieve the objec­tives you’ve set. Among the most effec­tive means of com­mu­ni­ca­tion, social net­works must be a pri­or­i­ty, giv­en the poten­tial for items com­mu­ni­cat­ed on these net­works to go viral. If you suc­ceed in cre­at­ing a snow­ball effect, this will facil­i­tate your fundrais­ing process… but this still needs to be trig­gered. Here are our tips for using social net­works skil­ful­ly as part of your fundrais­ing cam­paign.

Sum­ma­ry

  1. Pay spe­cial atten­tion to your fundrais­ing page
  2. Spec­i­fy the aims of the fundrais­er
  3. Set your cam­paign in motion
  4. Cre­ate a per­ma­nent link with your audi­ence

1. Pay special attention to your fundraising page

A sig­nif­i­cant amount of your fundraiser’s suc­cess will depend on the page pre­sent­ing your project. That’s why you should first take spe­cial care with the imple­men­ta­tion of your fundrais­er. For exam­ple, sto­ry­telling is a tech­nique that proves its worth on a dai­ly basis in adver­tis­ing, events and fundrais­ing! So, choose the words you use care­ful­ly.

First of all, start by attract­ing the atten­tion of poten­tial donors with a catchy name, an appeal­ing graph­ic and a short pre­sen­ta­tion of the project. Pub­li­cis­ing a video is also essen­tial.

Next, inte­grate your fundrais­ing mod­ule into your web­site, or cre­ate a Weezevent mini-site in just a few clicks.

Then, cre­ate an e‑mail data­base with your net­work and prospects’ con­tacts. Use a CRM or an event mar­ket­ing tool to send invi­ta­tions by e‑mail and get a chance to increase your fundrais­ing.

2. Specify the aims of the fundraiser

To involve poten­tial donors fur­ther, con­sid­er pre­sent­ing your team and detail­ing your project in the most trans­par­ent way pos­si­ble. The donor should under­stand how their con­tri­bu­tion will be used and who will ben­e­fit from it.

To encour­age dona­tions, use par­tic­i­pa­to­ry fund­ing mech­a­nisms and define the fol­low­ing aspects.

An achievable and reasonable fundraising goal

This must be jus­ti­fi­able to your donors, and esti­mat­ed based on the num­ber of peo­ple you think you can reach. Remem­ber: a goal that is too high could seem unachiev­able, there­by dis­cour­ag­ing poten­tial donors.

A specific fundraising period

Fundrais­ers gen­er­al­ly last between 30 and 90 days. This is just enough time to con­tact your entire net­work, while com­mu­ni­cat­ing at reg­u­lar inter­vals in order to cre­ate a pos­i­tive dynam­ic.

Well-chosen partners

Part­ners aren’t manda­to­ry, but they allow you to con­vince more donors! The impor­tant thing here is to be coher­ent and cre­ative: part­ner­ships can be of a trans­ac­tion­al nature, but your part­ners can also exchange ser­vices with you.

Bonus: men­tion the pos­si­bil­i­ty of tax deduc­tions depend­ing on the pro­posed dona­tions.

3. Set your campaign in motion

To max­imise your chances of con­vinc­ing poten­tial donors, com­mu­ni­ca­tion on your social net­works con­cern­ing your fundrais­er should take place in sev­er­al phas­es:

Step 1: Launching the fundraiser

Start by con­tact­ing your close friends and fam­i­ly only by phone or instant mes­sage. Focus on direct con­tact and per­son­al­is­ing the mes­sage to encour­age dona­tions. Peo­ple will be more touched and will feel that they have con­tributed to a wider goal.

Redi­rect them to your fundrais­er and your pub­li­ca­tions on social net­works in order to increase the num­ber of inter­ac­tions on these net­works, which in turn will increase the vis­i­bil­i­ty of your con­tent, result­ing in a vir­tu­ous cycle.

Step 2: The ‘10% of the objective’ threshold

Widen your cir­cle of con­tacts. Involve the least active mem­bers of your char­i­ty, those who sub­scribe to your newslet­ter, atten­dees of your pre­vi­ous events, your acquain­tances, and so on. Send them an email, and once again send them the link to your fundrais­er as well as links to your pub­li­ca­tions on social net­works.

Step 3: The 50% mark

Try to go fur­ther and tar­get the gen­er­al pub­lic! To do this, encour­age every­one to share your cam­paign on social net­works, includ­ing part­ners and the local, region­al, nation­al and even spe­cialised press. The more your pub­li­ca­tions are shared, the more like­ly they are to become viral.

4. Create a permanent link with your audience

To achieve your objec­tives, you will need to stay the course through­out your cam­paign. Here are some exam­ples of mes­sages to send in order to moti­vate your tar­get audi­ence and thus suc­ceed in meet­ing your chal­lenge:

  • “Thank you for your sup­port, we are touched…”: Thank your donors after their dona­tion, in the most per­son­alised way pos­si­ble.
  • “Take part in the adven­ture”: Encour­age your donors to share your fundrais­er, and remind them of the rel­e­vance of the project, its con­text, and the need to sup­port it.
  • “We’re near­ing our goal”: Give news con­cern­ing your fundrais­ing indi­ca­tors (e.g. fundrais­ing thresh­olds reached, count­down)
  • “We’re con­tin­u­ing our efforts”: If pos­si­ble, high­light the project’s progress, which will make it even more tan­gi­ble (e.g. meet­ings, receipt of mate­r­i­al)

With these tips, some com­mon sense and a col­lec­tive effort, you will be ready to pre­pare your com­mu­ni­ca­tion for your fundrais­er. Dis­cov­er all the advan­tages of our fundrais­ing and online pay­ment solu­tion by click­ing on the but­ton below:

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