Our tips to organise a fundraising event

Our tips to organise a fundraising event

For many schools and asso­ci­a­tions, organ­is­ing an event is the per­fect oppor­tu­ni­ty to raise funds. Lot­ter­ies, music shows, bake sales, karaokes, quizzes, dances, or galas can help them reach their goals and finance projects. How to do this? What are the most impor­tant choic­es? Whether you are a first-timer or an expe­ri­enced event plan­ner, we have list­ed our best tips to organ­ise a suc­cess­ful fundrais­ing event.


  1. Choose the right venue
  2. Get peo­ple to attend
  3. Col­lect more dona­tions

1. Choose the right venue

First of all, the loca­tion of your fundrais­ing event must be easy to get to by sev­er­al means of trans­port: car, pub­lic trans­port, on foot, etc. Park­ing should also be tak­en into con­sid­er­a­tion. Then, access to the venue must be easy for every­one — includ­ing peo­ple with dis­abil­i­ties — visu­al­ly impaired peo­ple, preg­nant women, fam­i­lies, the elder­ly, etc.

The size of the venue itself also mat­ters. If it is too small, it will be uncom­fort­able for your par­tic­i­pants. If it is too big, you may not achieve the atmos­phere you’d like. Be care­ful about the size of the venue in rela­tion to the num­ber of peo­ple you want to accom­mo­date at your fundrais­ing event.

Final­ly, ask the venue man­ag­er for as much infor­ma­tion as pos­si­ble about the equip­ment and ser­vices includ­ed in the rental:

  • Legal doc­u­men­ta­tion — food & drinks licence, insur­ance…
  • Staff — wait­ers, clean­ers, secu­ri­ty…
  • Sound sys­tem — speak­ers, micro­phone…

2. Get people to attend

Use rel­e­vant and adapt­ed com­mu­ni­ca­tion chan­nels to pro­mote your fundrais­ing event sev­er­al months in advance. Local media, social media, your work­place, friends and fam­i­ly can be very good word-of-mouth relays. Be care­ful not to spread your­self too thin. Weigh the pros and cons of each, and only select those that work well for your events, sim­i­lar events, and in your geo­graph­i­cal area.

Design a mes­sage that clear­ly states why your event is unique, inter­est­ing, and enter­tain­ing. Stand out! High­light the cause your fundrais­er sup­ports and its val­ues. No one wants to give mon­ey to an asso­ci­a­tion or organ­i­sa­tion if they do not know where their dona­tion is going and what it will actu­al­ly be used for. What­ev­er the amount, it rep­re­sents a form of char­i­ta­ble invest­ment for your par­tic­i­pants. If they do not feel they are sup­port­ing a good cause that is in line with their val­ues, they will not par­tic­i­pate.

With an online tick­et­ing plat­form, you can even send invi­ta­tions to all the con­tacts in your asso­ci­a­tion that you know are inter­est­ed in your cause

3. Collect more donations

Sell tick­ets in advance. This will avoid the uncer­tain­ty of peo­ple telling you they will par­tic­i­pate and end up for­get­ting or plan­ning some­thing else. An online tick­et­ing solu­tion will also let you know the num­ber of reg­is­tered par­tic­i­pants. You can even send them reminders by email.

Share your tick­et­ing plat­form every­where: social media, local online media, your office… Be strate­gic and tar­get the time of the month when salaries are paid — usu­al­ly at the begin­ning of the month. Poten­tial par­tic­i­pants will have more mon­ey avail­able and will be more will­ing to donate.

If you plan to sell tick­ets on loca­tion on the day of the event, Weezevent helps you track your sales in real time so you know how many peo­ple are attend­ing your fundrais­ing event. This allows you to max­imise the amount col­lect­ed while not exceed­ing the venue’s max­i­mum capac­i­ty.

Whether your tick­et grants entrance to the event only or includes a gift for each dona­tion, you should set fair prices. Our online tick­et­ing solu­tion allows you to cre­ate pay what you want tick­et types, which can increase dona­tions. Then, it is up to you to decide whether the activ­i­ties inside the event should be free or not. It can increase dona­tions but may also both­er par­tic­i­pants. It’s all about bal­ance.

Final­ly, be sure to inform the venue man­ag­er that you are organ­is­ing a fundrais­ing event to sup­port a wor­thy cause. Per­haps he will be enthu­si­as­tic about sup­port­ing you, mak­ing a dona­tion, or even rent­ing the place to your organ­i­sa­tion for free.

With these tips, some effort and com­mon sense, you are ready to launch your fundrais­ing event. Dis­cov­er all the ben­e­fits of our online tick­et­ing solu­tion by click­ing below:

Plan an event

Share this article

How to successfully plan a ball

Planning a successful ball requires a lot of hard work and making the right management decisions. Everything should be done so that your participants feel special and pampered. Several tools and planning choices will help you optimise your event’s management thereby ensuring its success. Here you can find our recommendations to plan a successful ball.

Read the article

Plan a charity evening in 8 steps

Done well, organising a charity can become your best source of financing. Conversely, your event can reflect poorly on your cause if your attendees consider it a failure. In this guide, we will help you design, plan and organise an event that will attract attendees and boost your charity.

Read the article