Village Québécois d’Antan

In a changing world, the Village Québécois d’Antan has met new needs and adopted CRM features in order to transform its activities into virtual experiences.

Reacting with resilience in troubled times.

With the announcement of limits on gatherings and travel throughout October, the structure quickly revised its events for the Halloween period.

In order to allow its loyal family audience to tour the venues in complete safety, the organisation transformed the route for its Haunted Village into an immersive and interactive visual experience to enjoy from home.

Optimising its communication with the public through events-based CRM.

In collaboration with the Weezevent teams, the Village Québecois d’Antan was able to combine its secure online ticketing system with a system for sending unique access codes.

After ordering, each attendee automatically received a clickable link and a personal access code allowing them to enter the viewing page with the interactive video.

Implementing a seamless experience for a family audience.

The buyer receiving the code can choose to log in immediately or later, and can participate in the interactive experience as much as they wish until a date given by the organiser.

Analysing key indicators in real time.

With the tracking of campaign indicators on WeezTarget, the organiser can monitor the links’ open rates and click rates in real time in order to analyse their attendees’ usage patterns.

The campaign information collected is valuable for future communication initiatives for virtual or in-person experiences.