Red Bull Air Race Cannes

A high-flying performance for the Red Bull Air Race Cannes!

100,000 attendees on the Croisette to watch a race 25m above the water.

In action:
  • 100 000 attendees over 3 days.
  • 900 devices rolled out on the Croisette.
  • 20 000 tickets sold on location.
  • 8 access areas.

An event watch in 188 countries.

The com­pe­ti­tion, whose sec­ond edi­tion took place in France, gath­ered 24 pilots over 3 days above the Croisette, in Cannes. Pilots nav­i­gat­ed an aer­i­al race­track fea­tur­ing 25m high air-filled pylons at speeds of 370+ km an hour!

An audience of 100,000 watched a high-flying competition.

That’s the num­ber of peo­ple to check-in along the bay of Cannes. Red Bull trust­ed Weezevent and its tick­et sales, access con­trol and cash­less pay­ment solu­tion. A cus­tom organ­i­sa­tion was put in place for the event pro­mot­er, with many dif­fer­ent tick­et types on offer to account for var­i­ous areas and audi­ences – gen­er­al pub­lic, seat­ed view­ers and VIPs.

20,000+ tickets sold on location.

Many passers-by who were there to enjoy the sun­ny days in Cannes were able to buy their tick­ets direct­ly from Weezevent box offices, there­by pur­chas­ing the last few avail­able tick­ets over the 3‑day event.

900 scanning devices deployed across the event.

With 8 areas spread along the Croisette, the chal­lenges are numer­ous: high turnout over short peri­ods of time (before and after races), many com­ings and goings requir­ing sys­tem­at­ic check-in at each door while pre­vent­ing long queues, and super­vi­sion of the 900 devices spread across 2 km.

Thanks to our NFC sys­tem, access and cash­less pay­ments are done using chips in each participant’s wrist­band. Once they have col­lect­ed their wrist­band at one of the 3 entrances, atten­dees can come and go on the Croisette, have food & drinks at foodtrucks and pay for it direct­ly using their wrist­band, topped-up either in advance or at kiosks on loca­tion.

The staff was giv­en cash­less access con­trol ter­mi­nals to check-in peo­ple onsite and at entrances. They could also top-up cash­less devices while food & drinks sup­pli­ers at the event were trained to use the devices as pay­ment ter­mi­nals.

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