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Red Bull Air Race Cannes
A high-flying performance for the Red Bull Air Race Cannes!
100,000 attendees on the Croisette to watch a race 25m above the water.
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- 100,000 attendees over 3 days.
- 900 devices rolled out on the Croisette.
- 20,000 tickets sold on location.
- 8 access areas.
An event watch in 188 countries.
The competition, whose second edition took place in France, gathered 24 pilots over 3 days above the Croisette, in Cannes. Pilots navigated an aerial racetrack featuring 25m high air-filled pylons at speeds of 370+ km an hour!
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An audience of 100,000 watched a high-flying competition.
That’s the number of people to check-in along the bay of Cannes. Red Bull trusted Weezevent with the sale of tickets, access control and cashless payment solution. A custom organisation was put in place for the event promoter, with many different ticket types on offer to account for various areas and audiences – general public, reserved seated and VIPs.
20,000+ tickets sold on location.
Many passers-by who were there to enjoy a day in the sun were able to buy their tickets directly from Weezevent box offices, thereby purchasing the last few available tickets over the 3‑day event.
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900 scanning devices deployed across the event.
With 8 areas spread along the Croisette, the challenges are numerous: high turnout over short periods of time — before and after races —, many comings and goings requiring systematic check-in at each entrance while preventing long queues, and supervision of 900 devices spread across 2 km.
Thanks to our NFC system, access control and cashless payments are were done using chips in each participant’s wristband. Once they have collected their wristband at one of the 3 entrances, attendees were able to come and go on the Croisette, visit the bars and foodtrucks and pay using their wristband, topped-up either in advance or at kiosks on location.
The staff were given access control terminals to check people in onsite and at entrances. They could also top-up wristbands while food & drinks suppliers at the event were trained to use our devices as payment terminals.
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