Our checklist to successfully plan a trade show

Our checklist to successfully plan a trade show

When organ­is­ing a trade show, each step has its impor­tance. To make sure you are not for­get­ting any­thing, you have a choice between sev­er­al tools: cal­en­dar, plan­ner, sched­ule, checklist…It’s the lat­ter that we’ll make avail­able to you, with a sam­ple check­list that you can use to help out in your trade show plan­ning:

Before the show

❍ Define your trade show’s goals and theme;
❍ Cre­ate a fore­cast bud­get;
❍ Find spon­sors and part­ners;
❍ Choose a date;
❍ Book a venue;
❍ Get in touch with exhibitors — email­ing, phone, face to face;
❍ Cre­ate an online tick­et­ing;
❍ Share your tick­et­ing on social media;
❍ Launch your com­mu­ni­ca­tion cam­paign — email­ing, posters, social media, press, web­site;
❍ Pre­pare com­mu­ni­ca­tion media for the day — maps, pro­gramme, sig­nage…;
❍ Man­age human resources — secu­ri­ty offi­cers, event staff…

D‑1 and D‑day of the show

❍ Set-up the decor, lights, sound equip­ment…;
❍ Wel­come the exhibitors;
❍ Con­trol booths ahead of the audi­ence arrival;
❍ Brief the wel­come staff;
❍ Wel­come your audi­ence.

After the show

❍ Analyse actu­al expens­es;
❍ Con­duct a feed­back sur­vey (with audi­ence and/or exhibitors);
❍ Tal­ly and analyse the feed­back sur­vey results;
❍ Organ­ise a post-trade show meet­ing with the plan­ning team;
❍ Write a report with improve­ment ideas for the next event;
❍ Thank your part­ners.

Plan a suc­cess­ful trade show and dis­cov­er the ben­e­fits of our solu­tions by click­ing below:

Plan a trade show

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7 pieces of advice to organise a trade show

Organising a trade show is an exciting adventure, but it can also be difficult if you lack the required event planning skills. Without good planning, adequate resources and proactive management, your professional event can become an operational and marketing nightmare for you, your partners and participants alike. Here are our 7 pieces of advice to organise a successful trade show and make it a total success!

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