Our checklist to successfully plan a trade show

Our checklist to successfully plan a trade show

When organising a trade show, each step has its importance. To make sure you are not forgetting anything, you have a choice between several tools: calendar, planner, schedule, checklist…It’s the latter that we’ll make available to you, with a sample checklist that you can use to help out in your trade show planning:

Before the show

❍ Define your trade show’s goals and theme;
❍ Create a forecast budget;
❍ Find sponsors and partners;
❍ Choose a date;
❍ Book a venue;
❍ Get in touch with exhibitors — emailing, phone, face to face;
❍ Create an online ticketing;
❍ Share your ticketing on social media;
❍ Launch your communication campaign — emailing, posters, social media, press, website;
❍ Prepare communication media for the day — maps, programme, signage…;
❍ Manage human resources — security officers, event staff…

D‑1 and D‑day of the show

❍ Set-up the decor, lights, sound equipment…;
❍ Welcome the exhibitors;
❍ Control booths ahead of the audience arrival;
❍ Brief the welcome staff;
❍ Welcome your audience.

After the show

❍ Analyse actual expenses;
❍ Conduct a feedback survey (with audience and/or exhibitors);
❍ Tally and analyse the feedback survey results;
❍ Organise a post-trade show meeting with the planning team;
❍ Write a report with improvement ideas for the next event;
❍ Thank your partners.

Plan a successful trade show and discover the benefits of our solutions by clicking below:

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7 pieces of advice to organise a trade show

Organising a trade show is an exciting adventure, but it can also be difficult if you lack the required event planning skills. Without good planning, adequate resources and proactive management, your professional event can become an operational and marketing nightmare for you, your partners and participants alike. Here are our 7 pieces of advice to organise a successful trade show and make it a total success!

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