When organising a trade show, each step has its importance. To make sure you are not forgetting anything, you have a choice between several tools: calendar, planner, schedule, checklist…It’s the latter that we’ll make available to you, with a sample checklist that you can use to help out in your trade show planning:
Before the show
❍ Define your trade show’s goals and theme;
❍ Create a forecast budget;
❍ Find sponsors and partners;
❍ Choose a date;
❍ Book a venue;
❍ Get in touch with exhibitors — emailing, phone, face to face;
❍ Create an online ticketing;
❍ Share your ticketing on social media;
❍ Launch your communication campaign — emailing, posters, social media, press, website;
❍ Prepare communication media for the day — maps, programme, signage…;
❍ Manage human resources — security officers, event staff…
D-1 and D-day of the show
❍ Set-up the decor, lights, sound equipment…;
❍ Welcome the exhibitors;
❍ Control booths ahead of the audience arrival;
❍ Brief the welcome staff;
❍ Welcome your audience.
After the show
❍ Analyse actual expenses;
❍ Conduct a feedback survey (with audience and/or exhibitors);
❍ Tally and analyse the feedback survey results;
❍ Organise a post-trade show meeting with the planning team;
❍ Write a report with improvement ideas for the next event;
❍ Thank your partners.
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