Before launching a fundraising campaign, it’s essential to reflect on your communication strategy in order to achieve the objectives you’ve set. Among the most effective means of communication, social networks must be a priority, given the potential for items communicated on these networks to go viral.
There are a number of communication channels at your disposal for promoting your events, including online advertising, web indexing, social networks, flyers, communication by phone, and more. However, the only one that is essential for establishing a long-term relationship with your attendees is email.