Over the last few years, online training has become one of the best ways to learn and train on your own. With no physical constraints, no time limits and the ability to watch videos and lessons over and over again, online training offers unrivalled flexibility!
If you’re an expert in a specific field, you can share your knowledge across France in just a few clicks. In this article, we’ll explain the essential steps you need to take to create a successful online training course.
1. Define your target audience
Before you start creating your e-learning course, you need to define your target audience. All training courses target a very specific audience, such as entrepreneurs, students, or even more specific segments such as web developers, designers and influencers. Here are a few questions to ask yourself to define your typical target audience:
- Who are the people you want to help (age, location, gender, etc.)?
- What are their needs?
- What are their expectations?
- How much money could they afford to spend on online training?
- And so on
Once you have identified and targeted your audience, you can create a course tailored to their needs.
2. Choisissez votre sujet et expertise
Maintenant que vous avez défini votre public cible, il est temps de choisir le sujet de votre formation en ligne. Quel est le sujet que vous maîtrisez et qui serait à même de faire l’objet d’une formation complète et de qualité ? Vous êtes experts sur la gestion des réseaux sociaux ? La publicité en ligne, la rédaction, la photographie ? Chaque segment niche peut faire l’objet d’une formation, tant que celle-ci s’adresse à la bonne cible et est de bonne qualité, c’est-à-dire présentant des informations qu’on ne retrouve pas facilement et gratuitement en ligne.
3. Choose your subject and expertise
Now that you’ve defined your target audience, it’s time to choose the subject of your e-learning course. What subject do you master that would be suitable for a comprehensive, high-quality training course? Are you an expert in managing social networks? Online advertising, copywriting, photography? Every niche segment can be the subject of a training course, as long as it is aimed at the right target audience and is of good quality, i.e. presenting information that cannot be found easily and free of charge online.
4. Developing your content
Content creation is the most important part of your online training. You need to provide valuable and relevant content and information to your target audience.
It is important to structure your content clearly and concisely (preamble, introduction, modules, conclusion, etc.). You can include examples, case studies and practical exercises to help your audience better understand the ins and outs of your e-learning course.
5. Define the e-learning format
The training format should be chosen once the subject matter, training objectives and target audience have been established. It is essential to understand that learning in continuous courses is less accessible than learning in courses with modules.
This is why e-learning divided into modules is generally the preferred format. With this approach, they are free to go at their own pace and revisit the content as many times as they like.
6. Use content creation tools
There are many content creation tools available online, such as video editing software, presentation creation tools, quiz creation tools and so on. Use these tools to create quality content for your e-learning course. These include: Canva, Photoshop, Word, PowerPoint, etc.
7. Create your e-learning platform
Once you have created your content, you need to find a platform to host your e-learning course. There are many online platforms, such as Udemy, Teachable, Thinkific and others. These platforms allow you to create and host your e-learning course, collect payments and track the performance of your audience. Using these platforms will help you avoid wasting too much time creating a site yourself.
8. Promote your online course
Now that you’ve created your e-learning course, it’s time to promote it. You can also use paid advertising to reach a wider audience through different communication channels such as :
- Your website or platform
- blogs
- Social networks (LinkedIn, Instagram, Facebook, etc.)
- Affiliation with influencers
- Webinars
- E-mailing
- etc.
9. Offer an optimal user experience
When users sign up for online training, they expect an optimal user experience. Make sure that your e-learning platform is easy and intuitive to use, and that students can easily navigate through the e-learning modules. Courses should be accessible from any device, be it a desktop, tablet or mobile phone.
10. Set up customer support
Offering high-quality, active customer support is crucial to ensuring trainee satisfaction and resolving problems quickly. Create a clear and effective customer support programme that will answer all your audience’s questions.
11. Implement an appropriate pricing strategy
The pricing of your online training is a key element of your marketing strategy. Assess the competition and set a price that reflects the value you offer. You can also offer different subscription levels to give your students more choice. To make things easier, use online payment or registration solutions that are easy to add to your platform.
12. Analyse and improve your online training
It is essential to monitor the performance of your online training and analyse the comments and feedback from your audience. Use this information to constantly improve your online training and adjust the modules as you go along. Keep abreast of the latest trends and news related to your expertise so that you can update your online training too.
Simplify the management of your online training thanks to the ticketing and registration solutions offered by Weezevent.
