La Grande Dégustation de Montréal
La Grande Dégustation de Montréal

La Grande Dégustation de Montréal

La Grande Dégustation de Montréal: enhancing the tasting experience with a cashless solution.

La Grande Dégustation de Montréal (LGDM) chose Weezevent to implement its cashless system. A success for the 200 exhibitors and 10,000 participants!

In action:
  • 10 000 participants
  • +15% from participants versus 2022
  • +30% coupon sales
  • 259 exhibitors

La Grande Dégustation de Montréal (LGDM), organized by A3 Québec, is Canada’s largest wine and spirits tasting event. It is a meeting point for exchanges and discoveries between international producers and wine and spirits enthusiasts.

The adoption of Weezevent’s cashless solution marks a significant evolution in the tasting experience for participants and the organization’s operational efficiency.

Replacing paper coupons with a digital payment system

With several hundred exhibitors attending the event, using paper coupons in previous editions posed a significant logistical challenge regarding transaction speed and account reconciliation.

The implemented cashless system has transformed the payment experience by making transactions more accurate for organizers, simpler for exhibitors, and faster for participants.

“The advantage of cashless is that the margin of error is zero compared to paper coupons. And there’s no risk of ‘fraud’ either!” Lyne Beauregard, La Grande Dégustation

This modern approach allowed exhibitors to focus on sharing their passion for discovering wines and spirits.

In a survey conducted after the event, 95% of exhibitors said they were satisfied with this new automated system:

“Exhibitors appreciated the ease of use of the mobile terminals. They avoided the time loss of counting paper coupons. The interface that allowed them to see real-time or end-of-day coupon sales at their booths was a real plus, as was the on-site technical support if needed.”

A true success, which encourages them to renew their participation for future editions!

Cashless payment at a tasting event illustrated by scanning and linking a ticket to a cashless device.

Choosing an all-in-one tool for faster performance

Relying on Weezevent’s 360° solution simplifies the task for event organizers by using a single provider while offering a smooth experience for participants.

Weezevent provided an all-in-one platform, from ticketing and access control to cashless payments. The consistency between these different aspects of the event enhanced participant satisfaction and simplified administration for the organizers.

Thanks to a virtual wallet in the form of an NFC bracelet, booth waiting times were significantly reduced! Each cashless order took about 47 seconds, compared to 60 seconds for a payment with paper coupons—a reduction that makes a difference for an event gathering 10,000 participants!

“We received good feedback from visitors who saved time by purchasing coupons directly at the ticket office. They also appreciated the ease of payment with the smart bracelets, which eliminates the hassle of managing paper coupons.”

By eliminating the need to count, weigh, and transport paper coupons, LGDM saved approximately 40 hours of labor. This allowed the team to focus on more strategic and quality-related aspects of the event, resulting in better resource allocation and reduced operational costs.

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