Gone Wild

Gone Wild 2021:

Launching a new festival in 2021 was an ideal opportunity to embrace cashless payments.

In action:
  • 4 days
  • 79% of top ups were made online
  • 40% of the audience were children

A family event with a focus on being outdoors

2021 forced many fes­ti­vals to can­cel due to the dif­fi­cul­ties pre­sent­ed by Covid but there were also those who took the chance to launch new events and fill the void. Gone Wild, the ‘ulti­mate fam­i­ly fes­ti­val’, offered a range of free activ­i­ties such as axe throw­ing and pad­dle board­ing by day with live music at night. All this took place in rur­al Devon in the grounds of Pow­der­ham Castle.

A robust cashless deployment

The vast size of the fes­ti­val site meant that there were areas where Wi-Fi recep­tion or 4G cov­er­age was poor. Our solu­tion was still able to deliv­er a first class ser­vice and enable atten­dees to use their cash­less wrist­bands in such areas. The adop­tion rates were very high with 79% of all top ups made online. A low lev­el of cash top ups (1%) reduced the need for the event to deal with large quan­ti­ties of phys­i­cal cash.

Detailed insights and a true evaluation of customer spend

With­out hav­ing any pri­or years’ data with which to com­pare spend and con­sump­tion, it was impor­tant to gath­er detailed infor­ma­tion in year one. Our cash­less solu­tion deliv­ered just this so that the event and rel­e­vant stake­hold­ers had invalu­able insights which has influ­enced plan­ning for future editions.

Customer satisfaction a priority

There were many fac­tors behind the deci­sion to go cash­less and cus­tomer expe­ri­ence was of the utmost impor­tance. Lim­it­ing queues at the food trucks and bars was key to max­imis­ing the time that could be spent enjoy­ing the wide vari­ety of activ­i­ties. In addi­tion auto­mat­ic cash­less refunds were intro­duced for any cus­tomer who had cre­at­ed a cash­less account. The audi­ence demo­graph­ic was heav­i­ly weight­ed towards fam­i­lies and our cash­less solu­tion helped those young atten­dees embrace the free­dom of Pow­der­ham Castle.

All pho­tographs cour­tesy of Upright Media

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