The 7 steps for organising a successful online training course

Are you plan­ning a pro­fes­sion­al or edu­ca­tion­al train­ing course? Are you tempt­ed to hold it online? This for­mat is high­ly val­ued by atten­dees who want to be able to under­take their train­ing in an alter­na­tive to the tra­di­tion­al face-to-face for­mat. As learn­ing shouldn’t have to stop because of dis­tance, online train­ing allows you to devel­op your busi­ness activ­i­ty while reach­ing a wider audi­ence. Here are our tips to help you organ­ise an online train­ing course with ease.

Sum­ma­ry

1. Why cre­ate an online train­ing course?
2. Set up and man­age reg­is­tra­tions for your online train­ing course
3. Cre­ate a form and man­age reg­is­tra­tions for your train­ing course
4. Offer sev­er­al train­ing ses­sions
5. Sell your online train­ing course
6. Retain your atten­dees
7. Com­mu­ni­cate about your future train­ing cours­es

1. Why create an online training course?

Want­i­ng to organ­ise an online train­ing course can be very use­ful when you have a nation­al audi­ence. Trav­el­ling to under­take face-to-face train­ing can be com­pli­cat­ed or even impos­si­ble, depend­ing on the case. Although the con­tact isn’t the same, your atten­dees will appre­ci­ate being able to ben­e­fit from your train­ing, even through its online ver­sion.

Cre­at­ing an online train­ing course also cre­ates a pos­i­tive image for your organ­i­sa­tion, which will man­age to find ways to inno­vate and over­come cer­tain con­straints.

2. Set up and manage registrations for your online training course

A registration and booking system for online training courses

When organ­is­ing a reg­is­tra­tion sys­tem for train­ing cours­es open to the gen­er­al pub­lic, start by cre­at­ing an event in order to add an online reg­is­tra­tion mod­ule. You can use this to request the infor­ma­tion that you feel is essen­tial for set­ting up your online train­ing course. You can also set prices accord­ing to your offers.

Moderation according to your criteria

If your online train­ing course address­es a spe­cif­ic top­ic — such as stock mar­ket fluc­tu­a­tion and invest­ments dur­ing a stock mar­ket crash — or is tar­get­ed at a spe­cif­ic audi­ence — such as mem­bers of a pre-exist­ing group — you may need to con­trol who seeks to par­tic­i­pate in your train­ing. A reg­is­tra­tion mod­er­a­tion mod­ule will help you do this. This option allows any organ­is­er to approve, post­pone or refuse reg­is­tra­tions. This will allow you to retain full con­trol over your future list of atten­dees.

3. Create a form and manage registrations for your training course

When organ­is­ing an online train­ing course, some infor­ma­tion about those who will be reg­is­ter­ing may be use­ful to you. For instance, for a video train­ing course focus­ing on finance, you might want to find out whether or not your atten­dees have basic knowl­edge in this area. This will allow you to approach cer­tain sub­jects at the right lev­el of tech­ni­cal­i­ty and with lan­guage that is more appro­pri­ate to your audi­ence.

4. Offer several training sessions

Although online train­ing is con­ve­nient in that atten­dees don’t need to trav­el, it might be the case that the planned sched­ule works for some atten­dees but not for oth­ers. To make sure you reach as many peo­ple as pos­si­ble and thus devel­op your audi­ence, con­sid­er cre­at­ing mul­ti­ple time slots.

Two solu­tions are avail­able to you: cre­at­ing mul­ti­ple events, or using the ses­sion mode.

If you’re hold­ing dif­fer­ent online cours­es on dif­fer­ent days, cre­at­ing mul­ti­ple events is one option you can con­sid­er. In some cas­es, this will allow you to max­imise your reg­is­tra­tion man­age­ment for your remote train­ing cours­es in a clear, sim­ple way. The ses­sion mode will also be par­tic­u­lar­ly use­ful if you’re hold­ing a large num­ber of train­ing cours­es on the same day and over sev­er­al days/weeks.

5. Sell your online training course

It’s impor­tant to high­light your train­ing cours­es in order to sell reg­is­tra­tions and attract as many peo­ple as pos­si­ble. To ensure good vis­i­bil­i­ty, think about mak­ing your online book­ing sys­tem appear on your var­i­ous dis­sem­i­na­tion chan­nels such as your social net­works — Insta­gram, Face­book, LinkedIn, etc. — and your web­site. Your sales wid­get can eas­i­ly be inte­grat­ed into all your chan­nels.

Tip: LinkedIn offers a LinkedIn Events ser­vice for the pro­mo­tion of pro­fes­sion­al events. This is a good way to attract the atten­tion of pro­fes­sion­al attendees/partners from var­i­ous sec­tors who are already present in your net­work — or the net­works of your acquain­tances.

6. Retain your attendees

While some of your atten­dees might already know you, you’ll no doubt attract new­com­ers. Use this oppor­tu­ni­ty to retain new atten­dees by offer­ing them a pro­mo­tion­al code for a future remote train­ing course. Com­mer­cial ges­tures are gen­er­al­ly appre­ci­at­ed by those who receive them. Make sure that today’s atten­dees are also tomorrow’s and that they rec­om­mend you to their friends and fam­i­ly.

7. Communicate about your future training courses

To main­tain the link between you and your atten­dees, think about opti­mis­ing your com­mu­ni­ca­tion by send­ing emails and event reminders. Weezevent pro­vides a CRM tool for this pur­pose: Weez­Tar­get. It allows you to seg­ment your con­tact groups in just a few clicks and to sched­ule com­mu­ni­ca­tion cam­paigns. This tool will be your best ally for keep­ing in touch with your atten­dees, part­ners, speak­ers, etc.

Are you ready to launch your online video train­ing course? Man­ag­ing reg­is­tra­tions, send­ing emails, com­mu­ni­ca­tion via your dif­fer­ent dis­sem­i­na­tion net­works… Have a look at all of our online solu­tions’ fea­tures by click­ing on the but­ton below:

Organ­is­ing an online train­ing course