The 7 steps for organising a successful online training course

The 7 steps for organising a successful online training course

Are you planning a professional or educational training course? Are you tempted to hold it online? This format is highly valued by attendees who want to be able to undertake their training in an alternative to the traditional face-to-face format. As learning shouldn’t have to stop because of distance, online training allows you to develop your business activity while reaching a wider audience. Here are our tips to help you organise an online training course with ease.

Summary

  1. Why create an online training course?
  2. Set up and manage registrations for your online training course
  3. Create a form and manage registrations for your training course
  4. Offer several training sessions
  5. Sell your online training course
  6. Retain your attendees
  7. Communicate about your future training courses

1. Why create an online training course?

Wanting to organise an online training course can be very useful when you have a national audience. Travelling to undertake face-to-face training can be complicated or even impossible, depending on the case. Although the contact isn’t the same, your attendees will appreciate being able to benefit from your training, even through its online version.

Creating an online training course also creates a positive image for your organisation, which will manage to find ways to innovate and overcome certain constraints.

2. Set up and manage registrations for your online training course

A registration and booking system for online training courses

When organising a registration system for training courses open to the general public, start by creating an event in order to add an online registration module. You can use this to request the information that you feel is essential for setting up your online training course. You can also set prices according to your offers.

Moderation according to your criteria

If your online training course addresses a specific topic — such as stock market fluctuation and investments during a stock market crash — or is targeted at a specific audience — such as members of a pre-existing group — you may need to control who seeks to participate in your training. A registration moderation module will help you do this. This option allows any organiser to approve, postpone or refuse registrations. This will allow you to retain full control over your future list of attendees.

3. Create a form and manage registrations for your training course

When organising an online training course, some information about those who will be registering may be useful to you. For instance, for a video training course focusing on finance, you might want to find out whether or not your attendees have basic knowledge in this area. This will allow you to approach certain subjects at the right level of technicality and with language that is more appropriate to your audience.

4. Offer several training sessions

Although online training is convenient in that attendees don’t need to travel, it might be the case that the planned schedule works for some attendees but not for others. To make sure you reach as many people as possible and thus develop your audience, consider creating multiple time slots.

Two solutions are available to you: creating multiple events, or using the session mode.

If you’re holding different online courses on different days, creating multiple events is one option you can consider. In some cases, this will allow you to maximise your registration management for your remote training courses in a clear, simple way. The session mode will also be particularly useful if you’re holding a large number of training courses on the same day and over several days/weeks.

5. Sell your online training course

It’s important to highlight your training courses in order to sell registrations and attract as many people as possible. To ensure good visibility, think about making your online booking system appear on your various dissemination channels such as your social networks — Instagram, Facebook, LinkedIn, etc. — and your website. Your sales widget can easily be integrated into all your channels.

Tip: LinkedIn offers a LinkedIn Events service for the promotion of professional events. This is a good way to attract the attention of professional attendees/partners from various sectors who are already present in your network — or the networks of your acquaintances.

6. Retain your attendees

While some of your attendees might already know you, you’ll no doubt attract newcomers. Use this opportunity to retain new attendees by offering them a promotional code for a future remote training course. Commercial gestures are generally appreciated by those who receive them. Make sure that today’s attendees are also tomorrow’s and that they recommend you to their friends and family.

7. Communicate about your future training courses

To maintain the link between you and your attendees, think about optimising your communication by sending emails and event reminders. Weezevent provides a CRM tool for this purpose: WeezTarget. It allows you to segment your contact groups in just a few clicks and to schedule communication campaigns. This tool will be your best ally for keeping in touch with your attendees, partners, speakers, etc.

Are you ready to launch your online video training course? Managing registrations, sending emails, communication via your different dissemination networks… Have a look at all of our online solutions’ features by clicking on the button below:

Organising an online training course

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