Organise trade shows: discussion with Saint-Hyacinte’s Agriculture Society

Organise trade shows: discussion with Saint-Hyacinte’s Agriculture Society

Meet Élodie Rochon-Jobin, respon­si­ble for tech­no­log­i­cal projects and cus­tomer expe­ri­ence for Saint-Hyacinthe’s Agri­cul­ture Soci­ety. For a lit­tle over a year, we worked with Élodie and her team to pro­vide sup­port in the orga­ni­za­tion of their events. The Saint-Hyacinthe Agri­cul­ture Trade Show and Expochamps, both orga­nized by Saint-Hyacinthe’s Agri­cul­ture Soci­ety, attract more than 30 000 vis­i­tors every year!

We met with Élodie to learn more about her expe­ri­ence with Weezevent.

What Weezevent solution(s) do you use for your events?

We use the WeezTick­et sales and invi­ta­tion plat­form. We also work with WeezA­c­cess to con­trol entries and the Arthur box office to sell phys­i­cal tick­ets (iPad/thermal print­er).

How do you use this solution?

We use Weezevent for two pro­fes­sion­al show type events where close to 300 com­pa­nies present their prod­ucts and solu­tions to close to 20 000 vis­i­tors. We are able to sell online and phys­i­cal tick­ets. With Weezevent, we can also con­trol access to our events and man­age vis­i­tors.

How does this solution simplify your operations on a daily basis?

The invest­ment of time to build our Weezevent box office is worth it for our tick­ets sales, but also for all of our oper­a­tions. With the great amount of data that we are able to col­lect on atten­dance and vis­i­tor behav­iour, we are able to assess if our plan­ning is con­ve­nient, if the entry points are well dis­posed and it the employ­ees sched­ul­ing is opti­mal.

What are the consequences for your events?

Weezevent helps us main­tain­ing a con­stant improve­ment of our busi­ness process­es. We also noticed an increase in our brand noto­ri­ety against oth­er sim­i­lar events across our ter­ri­to­ry and an increase in our pres­ence on social media, thanks to online sales.

How would you qualify your event logistics now that you use WeezAccess?

In com­par­i­son with our pre­vi­ous tech­nique, it feels like day and night. The solu­tion is easy to use and very effec­tive. It allows us to know the exact num­ber of atten­dees with only a few clicks.

What are some positives consequences on your events that come from using WeezAccess?

It’s a mix of many fac­tors that show how WeezA­c­cess has a pos­i­tive influ­ence on access to our grounds. The most impor­tant con­se­quence, which we will mea­sure in a few years, is how online sell­ing has helped us to have greater con­trol of our entries. As of today, a pos­i­tive effect is the amount of data we are able to have which is phe­nom­e­nal. These scan­ners are a gold mine of data.

Would you recommend this solution to another event organizer? Why?

I rec­om­mend Weezevent to every orga­niz­er, no mat­ter the size of your event. The ser­vices are suit­able for dif­fer­ent client’s needs and real­i­ties. The Weezevent team is proac­tive and reacts quick­ly to every sit­u­a­tion. In the event indus­try, we wish to offer the best expe­ri­ence to our clients and Weezevent helps us to do just that. It is impor­tant for us to work with a com­pa­ny who wish­es to under­stand our real­i­ty to offer us the best solu­tion. It is always a plea­sure to work with the Weezevent team!

Expochamps, Saint-Hyacinthe’s Agri­cul­ture Society’s next event will take place from August 27th to August 29th 2019. For more infor­ma­tion, fol­low this link. If you wish to learn more about con­stant evo­lu­tion in agri­cul­ture tech­nolo­gies, you can fol­low this oth­er link.

Ready to plan your trade show? Start now with Weezevent:

Read more

Share this article