5 Social Media Strategies to Help Promote Your Next Event

5 Social Media Strategies to Help Promote Your Next Event

Social media is a pow­er­ful pro­mo­tion­al tool. With over 4.62 bil­lion users around the world, you can pro­mote your event to a big­ger audi­ence than ever before. Whether you’re pro­mot­ing a vir­tu­al author meet, an out­door fes­ti­val, or a busi­ness con­fer­ence, social media can help get your mes­sage out there.

In this arti­cle, we will share the top social media strate­gies you can use to suc­cess­ful­ly pro­mote your next event.


  1. Opti­mise Your Social Media Profiles
  2. Cre­ate an Event Hashtag
  3. Cre­ate Engag­ing Content
  4. Launch Social Media Competitions
  5. Cre­ate Con­nec­tion with Live Video

1. Optimise Your Social Media Profiles

The first step in any suc­cess­ful social media pro­mo­tion is to opti­mise your social media pro­files. If you want to attract the right audi­ence and sell tick­ets to your event, your social media pro­file needs to be on point.

There are many ways you can opti­mise your social pro­files. If you want to give your event the best chance at suc­cess, we rec­om­mend car­ry­ing out a full revamp. This includes updat­ing your images, redesign­ing head­ers, rewrit­ing descrip­tions and ensur­ing all your con­tact infor­ma­tion is up to date.

You should also add your event logo and hash­tags to your pro­file. This will make it eas­i­er for peo­ple to know what you’re pro­mot­ing so they can engage and share it with oth­ers. We also rec­om­mend inter­link­ing your social media pro­files, as this will help you cast a wider net and ‘catch’ the biggest audi­ence possible.

2. Create an Event Hashtag

Accord­ing to Hoot­suite, “Using hash­tags is essen­tial­ly a way to group togeth­er con­ver­sa­tions or con­tent around a cer­tain top­ic, mak­ing it easy for peo­ple to find con­tent that inter­ests them […] This can lead to greater engage­ment, boost­ing your brand’s social media engage­ment through likes, shares, com­ments, and new followers.”

Cre­at­ing your own event hash­tag is a great way to wide­ly pro­mote your event whilst ensur­ing all rel­e­vant infor­ma­tion, imagery, and con­ver­sa­tions are stored under the hash­tag. Event hash­tags are also a great way to ensure your event page has a steady stream of con­tent, both user-gen­er­at­ed and your own, that is pro­mot­ed across your social channels.

If you’re think­ing about cre­at­ing an event hash­tag, our advice is to keep it short, sim­ple, and easy to spell. The last thing you want is peo­ple for­get­ting the hash­tag or spelling it wrong when they post. Keep­ing it sim­ple and mem­o­rable helps boost engage­ment and will ensure your event sees a lot of pro­mo­tion online.

3. Create Engaging Content

The best way to pro­mote your event on social media is to cre­ate engag­ing con­tent that will attract new audi­ences. Accord­ing to KAU Media Group, “If cur­rent trends con­tin­ue, the aver­age per­son is pro­ject­ed to spend 6 years and 8 months of their life on social media. That speaks vol­umes for the glob­al oppor­tu­ni­ty.” And cre­at­ing con­tent users want to engage with plays a big part in that.

To max­imise user engage­ment on your social pro­files, you need to offer a vari­ety of dif­fer­ent con­tent types. As humans, we all respond to dif­fer­ent things. We always rec­om­mend that con­tent cre­ators cre­ate a vari­ety of posts, from live videos and image-heavy posts, to arti­cles and info­graph­ics. Vary­ing the con­tent you share will help increase inter­est, boost engage­ment, and pro­mote your event successfully.

4. Launch Social Media Competitions

Social media users love tak­ing part in com­pe­ti­tions. This inter­ac­tive form of con­tent attracts huge audi­ences, boost­ing your brand reach, and wide­ly pro­mot­ing your event. Social media com­pe­ti­tions have become a wide­ly used strat­e­gy to help pro­mote events, sell prod­ucts, build brand loy­al­ty, and launch new businesses.

Social media con­tests have a con­ver­sion rate of 34% which is high­er than any oth­er type of con­tent shared on social media. So, if you haven’t already, it’s time to run a social media com­pe­ti­tion. You could offer free event tick­ets, meal vouch­ers, or VIP pass­es (to name a few ideas) to pro­mote your event and increase interest.

5. Create Connection with Live Video

Social media users are engag­ing with live video con­tent like nev­er before. This form of con­tent is a great pro­mo­tion­al tool and some­thing you should use before, dur­ing, and after your event.

Accord­ing to the Social Media Exam­in­er, “One of the biggest advan­tages of going live on video is that it cuts through every­thing. It brings your con­ver­sa­tion to the fore­front and hosts it in real time. You’re no longer putting con­tent out and then wait­ing to see if it res­onates with your audi­ence. You get feed­back right away. And you can have a real con­ver­sa­tion in the moment.”

Live video is a unique form of con­tent that helps cre­ate one-to-one engage­ment with your audi­ence. It gives a behind-the-scenes look into your event and is a great way to encour­age a high­er lev­el of engage­ment, drum­ming up inter­est in your event, and increas­ing brand loyalty.

Final Words

As you can see, there are numer­ous social media strate­gies you can use to help pro­mote your next event. We hope this arti­cle has pro­vid­ed you with some inspi­ra­tion. There are so many tools you can use to pro­mote your next event, but social media is by far the most powerful.

Dis­cov­er all the fea­tures of our online tick­et­ing, access con­trol, cash­less pay­ment and CRM tools by click­ing on the but­ton below:

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