Smoked & Uncut

Due to COVID-19, those plans were stripped-back in 2021 to a single festival at a new location – The Pig At Bridge Place – a venue with a rich heritage, having previously hosted concerts by Led Zeppelin, The Kinks and The Moody Blues.

The goal for cashless was simple: optimise the operation to enhance the benefits already experienced in 2019.

In the words of marketing director Lotti Eagles, going fully cashless with PlayPass in 2019 across their estate of three single-day music festivals had “benefited both the customer experience and our experience as organisers. Queues at bars and food stalls were reduced and it allowed us to far more accurately track spends, which meant we could be far more prepared ahead of the next event as well as use this data to guide our future plans.”

Introduction of an integrated cashless and ticketing solution

Following the Weezevent/PlayPass merger, Smoked & Uncut took advantage of the mature, full-featured self-service ticketing system that was now included within the product set. This enabled them to consolidate ticketing and cashless topups in a single platform which gave visitors an even-more user-friendly experience, automatically providing all ticket-holders with a cashless account and meaning they no longer had to register for one separately.

Driving more topups online to increase Spend-Per-Head

Using this system, the event sold-out rapidly after going on-sale and 78% of cashless topups were made online, which further increased spend-per-head (people who topup online spend an average of 65% more than people who topup onsite).