Organising an event to celebrate Easter 2025 requires meticulous planning to ensure that every sweet-tooth finds their egg. From defining the concept to on-site logistics, every detail must be anticipated to guarantee the smooth running of the event you have in mind.
This article is designed to guide you step by step: venue selection, scheduling, communication, online registration and ticketing, and the practical aspects to consider on the big day.
Follow these tips to offer an unforgettable experience for your guests.
Summary
Easter tradition context
Easter is primarily a Christian celebration marking the resurrection of Jesus Christ, a moment of renewal and joy. In the UK, as in many other countries, Easter traditions are rich and varied, blending religious symbols with popular customs. Eggs and rabbits are essential elements of the holiday, symbolising fertility and new life.
The Easter bunny and church bells
The Easter bunny is an iconic symbol of this celebration, representing fertility and new life. According to a legend, this magical little creature hides chocolate Easter eggs for children to find during the traditional Easter egg hunt. This activity is not only great fun but also helps create unforgettable memories for the little ones.
In France, tradition has it that church bells fall silent from Maundy Thursday until Holy Saturday. They then return on Easter Sunday, bringing eggs and sweets for children.
In the UK, Easter traditions also include egg rolling, a symbolic activity where decorated eggs are rolled down hills, representing the rolling away of the stone from Jesus’s tomb. Another popular British custom is eating hot cross buns on Good Friday—spiced buns marked with a cross to symbolise the crucifixion.
Organising an event to celebrate Easter 2025: define your format and audience
Event objectives
The main goal is to create a joyful and friendly moment for families and children, while honouring the traditions and customs of this emblematic celebration. Specific objectives may include:
- Creating a festive and welcoming atmosphere, perfect for relaxation and family participation
- Offering intergenerational entertainment with activities suitable for both children and adults
- Highlighting Easter traditions while adding a modern and creative twist
- Encouraging the creation of shared memories through key moments and collective experiences
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What type of event?
It’s important to first clarify the type of event you’d like to organise for Easter. Depending on your goals, resources, and target audience, several formats can be considered: an Easter egg hunt, a festive brunch, creative workshops for children…
You could also run a competition for the best decorated egg, an engaging and creative way to celebrate Easter with children. Other options include a concert, a craft market, or even a town-centre celebration. Activities involving the Easter bunny and Easter eggs, such as chocolate egg hunts “hidden” by the Easter bunny, can help create a fun, festive atmosphere for children.
In the UK, many towns and villages host Easter bonnet parades, where children (and sometimes adults) wear homemade bonnets decorated with spring-themed items. Including this kind of contest in your event could add a charming, traditional touch.
Define your audience
Next, identify who your event is for!
- Families with children
- Young people or school groups
- Local residents from the neighbourhood or town
- Tourists visiting over the Easter weekend
What level of access?
Decide whether the event will be open access or require registration. In some cases, setting up ticketing, even free, can be useful for anticipating attendance, managing visitor flow, and ensuring smoother logistics on the day.
Choose the right date and location to celebrate Easter
Opt for an outdoor venue
Outdoor spaces often work well for Easter events, especially egg hunts or family-friendly activities. Some great location ideas include:
- Park
- Public garden
- School playground
- Village square
Picturesque countryside locations are particularly appreciated in British Easter events, where nature walks and treasure hunts in historic or rural settings are popular.
Plan for an indoor backup option
Community halls, cultural centres or multi-use spaces offer shelter in case of bad weather. Logistically, they also provide better access to electricity for Easter decorations, toilets for guests, and space to store equipment.
Prepare for unpredictable weather
In April, weather conditions can change rapidly. Having a plan B in case of rain is often essential if you don’t want your event to be cancelled at the last minute.
Choose the right slots for your audience:
- Morning or afternoon for families
- At the end of the day for festive or musical events
Plan a program adapted to Easter
Organise events and an egg hunt
Here are a few ideas for Easter-themed activities:
- Egg hunts, with different levels of difficulty for different ages
- Creative workshops: egg decorating, basket-making, spring crafts. You can also organize egg-related activities such as painting contests or egg races.
- Food stalls: chocolates, pastries, local brunches
- Musical entertainment: brass band, storyteller, local band
- Play and sports areas: wooden games, motor skills course, mini-farm. Offer a selection of activities suitable for all ages to ensure there’s something for everyone.
Setting the mood with seasonal decorations
Decoration plays an essential role in the experience for participants. For Easter, focus on a visually consistent atmosphere: pastel colors, decorated eggs, bunnies, flowers and wicker baskets make it easy to create a warm setting. Also consider home decoration ideas, such as garlands of flowers or themed centerpieces, to reinforce the festive spirit. The addition of natural elements such as branches, hay or floral arrangements reinforces the seasonal anchoring. To complete the atmosphere, a soft soundtrack or a springtime playlist will help set a convivial mood as soon as the public is welcomed.
Add an educational, craft or solidarity dimension
Including an educational, craft or solidarity dimension to your Easter event can reinforce its local impact and give it added meaning. These approaches can enhance the value of know-how, raise participants’ awareness of certain causes or create intergenerational links.
Some ideas to consider:
- Offer educational workshops on recycling, gardening and seasonal foods.
- Invite local artisans to give demonstrations (woodworking, ceramics, Easter objects)
- Organize a toy drive for charities
- Set up a stand run by a local organization (ESAT, school, social center) to sell handmade creations
Anticipate the number of participants or collect donations by setting up a ticket office!
Why require registration or ticketing, even for a free event?
Even if your event is free of charge, there are many advantages to setting up a ticket office or registration form. First and foremost, it allows you to anticipate the number of participants and better organize the reception on site.
With a solution like WeezTicket, you can :
- Automatically e-mail tickets to registrants
- Centralize registrations in a single, easy-to-use tool
- Collect useful data (name, e-mail, age, email…) to get to know your audience better
- Personalize tickets
- Track registrations in real time and adjust your organization accordingly
Collect donations with WeezTicket for solidarity events
If your Easter event is dedicated to a charitable cause or initiative, you can also activate a donation collection function directly via your ticketing service. WeezTicket makes it easy to offer this option at the time of registration.
Anticipate on-site logistics and supervision
Ensuring the safety of participants throughout the site
Ensuring public safety is a priority, even for a festive event like Easter. It’s important to anticipate needs in terms of traffic flow, signage and space separation, especially if your event takes place in a public place or outdoors.
- Inform participants with simple, visible signage
- Set up reserved areas for organizers and booths
- Ensure a smooth flow of traffic to avoid crowds or traffic jams
Ensure that refreshments are available
Offering a catering solution on site enhances the experience of participants, especially if the event is held over several hours. Depending on the format and location, several options can be considered:
- Traditional food stands (drinks, snacks, Easter sweets)
- Practical and attractive food trucks, especially outdoors
- Picnic baskets to be reserved in advance, for simplified organisation
Clear, visible signage
Well thought-out signage makes it easier for participants to find their way around, and contributes to the smooth running of the event. As soon as they arrive, visitors need to be able to quickly identify the different zones: reception area, entertainment, catering, sanitary facilities and exits.
Make sure to use simple, legible visuals that are consistent with the Easter atmosphere. A well-identified entrance will make ticket control easier, while a general plan displayed in several places around the site will help participants find their way around easily.
Marketing and promoting your event
To attract the public and promote Easter activities, it’s essential to implement effective communication strategies. Here are a few tips to maximize your event’s visibility.
Communication strategies to attract the public
- Use social networks to promote Easter activities: Create pages dedicated to your event on social networks and post regular updates, photos and videos of preparations. Use relevant hashtags to increase the reach of your posts.
- Create posters and flyers for distribution in public places: Design attractive, informative visual aids that you can distribute in local shops, schools, community centers and high-traffic areas.
- Organise launch events to introduce Easter activities: Plan pre-launch events, such as free workshops or demonstrations, to generate interest and draw attention to your Easter program. These events can also serve as teasers for the main activities.
To help you organize your Easter 2025 event, Weezevent offers complete online ticketing and access control solutions, as well as marketing and CRM tools, adapted to all types of events. Thanks to simple, customisable tools designed for organisers, you can concentrate on the essentials: offering your participants a convivial and successful event.
