By connecting ticketing to a dedicated CRM, Gigz transforms how organisers take advantage of their audience data, manage their marketing actions, and concretely measure campaign results.
At the MaMA Festival & Convention, Abdoulaye Sambe, founder and CEO of Gigz, presented the solution for the first time since its integration with Weezevent. This article is based on that presentation to introduce you to the platform’s benefits.
Today, many organisers use ticketing on one side and marketing platforms (like Brevo or Meta Ads) on the other, without real communication between these systems. The result is manual imports and exports, a waste of time, and an incomplete view of actual performance.
Gigz does more than just centralise ticketing and marketing data: the solution allows you to use it to run your campaigns. The objective is to enable organisers to sell more and better, in less time, while benefiting from a clear and complete analysis of their results.
Summary
1. Structure and enhance your ticketing data.
Ticketing data is no longer just sales figures: it represents the foundation of a solid marketing strategy. Every purchase or registration reveals information about participants, their habits, and their purchasing behaviour.
However, this data often remains underutilised, scattered across several tools. Gigz remedies this by automatically synchronising buyer data. Each contact is deduplicated and enriched with their purchases, marketing behavior (opens, clicks, conversions), and data collected via forms.
Altogether, it forms an always-up-to-date CRM database, and if an organiser already uses Brevo or Mailchimp, they can directly link their account. Gigz imports contacts and makes them directly usable from the platform.
New contacts can also be added via a simple CSV file or manual entry. Gigz thus transforms ticketing data into an exploitable, reliable, and action-ready marketing database.
2. Activate your marketing strategy with data
Once the data is structured, it’s time for activation. Gigz allows you to segment your audiences and manage all communications from a single space. Organisers can create segments, whether dynamic or static, for example: buyers from a previous edition, top spenders, or non-buyers. They can then send them targeted campaigns on multiple channels, such as email, SMS, or WhatsApp, depending on the profile and objectives.
Each campaign is tracked and directly linked to actual sales, allowing for precise measurement of its effectiveness. The impact of each message becomes clear: who opened, clicked, purchased? The organiser can then adjust their communications, reduce acquisition costs, and improve loyalty.
Designed for the specificities of event management, Gigz stands out from generalist CRMs by its ease of use and direct integration with ticketing, without complex setup. Campaigns can be automated according to precise triggers such as a purchase, registration, or anniversary, to offer more relevant communications, without manual effort. By fully integrating into the Weezevent ecosystem, Gigz allows for a shift from a logic of one-off campaigns to a continuous and lasting relationship with the public.
Campaigns can be broadcast directly from the platform, relying on visit and purchase data to target highly qualified similar audiences, thus reducing acquisition costs while increasing sales.
This approach ensures total transparency on performance and avoids double counting of sales between advertising channels, which often tends to occur when a conversion results from a multi-channel journey. By transforming data into actionable decisions, Gigz thus becomes a true marketing performance tool.
3. Towards a new approach to event marketing
Gigz offers clear and actionable dashboards, providing an instant reading of sales, traffic sources, conversion rates, and ROI per campaign, while integrating demographic information such as age, gender, location, and the type of ticket sold. This unified approach strengthens visibility on marketing performance and facilitates decision-making. It allows for precise evaluation of the impact of each action, optimisation of efforts, and a better understanding of what works with the public.
Taking avantage of your data means regaining control over your communication, your sales, and your relationship with your audience. With Gigz, you lay the foundations for a finer, more targeted, and sustainable marketing strategy. By connecting your ticketing data to a CRM designed for event management, you transform every interaction into an opportunity and every edition into a lever for growth. By bringing together your tools within the same ecosystem, ticketing, CRM, cashless and access control, you build a coherent, high-performing, and future-oriented management model.
