Weezevent was recognised at the 2025 Event Technology Awards in two categories: Best Festival Technology and Best Technology Partnership alongside Kaboodle. They reflect the collective work of all the teams who design, deploy and continuously improve the tools used by more than 500,000 events.
Summary
The case that stood out: Boomtown Festival
Among the projects reviewed by the jury, the 2025 edition of Boomtown stood out as a strong case study. Working closely with Kaboodle, the festival team was able to bring together ticketing, payment plans, upsells, cashless payments and access control into a single seamless journey. The figures below illustrate the concrete impact of our partnership:
- 18,800 post-purchases added through the Kaboodle customer account, demonstrating the effectiveness of the unified journey and flexible payment options.
- 1,000 RFID cashless terminals deployed and 400 scanners operating in online and offline conditions, significantly reducing queues and improving overall flow.
- 42 staff members from both Weezevent & Kaboodle deployed on site.
This success is the result of a close collaboration with the festival team, joint work between Weezevent and Kaboodle, several months of preparation and continuous on-site support.
2 awards, one shared vision
🏆 Best Festival Technology
The Best Festival Technology award highlights the strength and consistency of our integrated suite of tools, spanning ticketing, access control, cashless payments, accreditations and on-site operations. From day one, our approach has remained the same: reduce operational complexity, connect the essential components and support organisers in achieving smoother, more efficient workflows at every stage of their event.
In 2024 and 2025, more than 400 festivals, including Tomorrowland, Boomtown, Lost Village, Snowbombing and Primavera Sound, relied on this unified ecosystem to streamline their operations and enhance the attendee experience.
🏆 Best Technology Partnership — Weezevent & Kaboodle
The Best Technology Partnership award highlights the way Weezevent and Kaboodle now operate as a single ecosystem. After several years of gradual integration, the move formalised in 2025 has made it possible to build a platform capable of unifying:
- Sales and upsell journeys.
- Cashless payment management.
- Access control and pairing.
- Data insights into attendee behaviour.
- Operational oversight across the entire event lifecycle.
This shared vision came to life on the ground, with Boomtown 2025 serving as a large-scale demonstration.
Recognised for excellence in ticketing
Nominated for Best Ticketing Technology (Kaboodle by Weezevent)
Kaboodle was also nominated in the Best Ticketing Technology category for its ability to completely rethink both the purchase and post-purchase journey. While most platforms stop at the initial transaction, Kaboodle now allows attendees to enhance their booking at their own pace, adding accommodation, shuttle services or premium options, while spreading the cost across an existing or newly created payment plan.
This feature has changed the way festivals think about selling tickets. Instead of showing too many options during the first purchase, organisers can offer extras later in the season, when people are more ready to plan and personalise their experience. And the results speak for themselves: festivals using Kaboodle have seen higher revenue per order and a smoother, more natural relationship with their audience.
Creating the next wave of innovation for the events industry
Beyond the awards, our focus now shifts to what comes next. We will continue building on this momentum by strengthening our technology, deepening our collaborations and expanding the support we provide to organisers across the UK and Europe.
The future is not only about innovation. It’s about staying connected to the field, understanding evolving expectations and designing solutions that make every event smoother, more reliable and more inclusive.
To everyone who contributes each day to improving our tools and projects: thank you. Your commitment is what shapes the next chapter.
We will continue to move forward with the same ambition, empowering organisers to focus on what truly matters: the experience they want to create. 💙
