DESCRIPTION OF THE EVENT

Brian Hallett, Associate Professor at IE, Brand Storyteller, Imagemaker, welcomes you to a practical and interactive Master Class in which you will explore one of the most mysterious and misunderstood aspects of the entire digital revolution: What makes online branded content and advertising campaigns go viral? Together, you will examine specific examples of Brands that have successfully used the power of the internet, social media and "sharing" to spread their messages far and wide. And most importantly, you will look at the key success factors which Brands employ to get their message out. What do all viral campaigns have in common, and what elements make them unique?

BIOGRAPHY OF THE SPEAKER

Brian Hallett has been an Associate Professor at IE since 2012. His courses in Branding and Storytelling through Image-Making, Photography, Video Production within the Masters in Visual and Digital Media, as well as the International MBA program, are renowned for their high-energy and interactive teaching style, providing participants with the opportunity to achieve real and profound change and growth. Brian’s students have recognized him with the Award for Favorite Professor several times.

As a well-recognized photographer & director, Brian creates Brand Storytelling campaigns through images in over 20 different countries with numerous international clients (Cartier, Mastercard, Hugo Boss…). His experience in the Americas, Europe and Asia as an organizational insider as well as external consultant have given him insight into Brand Identity, Consumer Behavior, Market Identity and Emerging Trends in Digital Media.

The event will be followed by a networking drink.

TIME & PLACE

Thursday, May 31^st 2018

18h30 – 21h15; Welcoming at 18h00

Intercontinental Paris Le Grand

2 Rue Scribe 75009 Paris